Grace Flow Protein Boost Fonksyon Prensipal: Anbalaj Boutèy Bwason by Jeff Wu

Grace Flow Protein Boost Fonksyon Prensipal: Anbalaj Boutèy Bwason by Jeff Wu is a highly esteemed winner of the very prestigious 2025 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2025

Grace Flow Protein Boost Fonksyon Prensipal: Anbalaj Boutèy Bwason

by Jeff Wu

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #164480

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grace Flow Protein Boost Fonksyon Prensipal: Anbalaj Boutèy Bwason

Tèks Liv: Grace Flow Protein Boost se yon konsepsyon anbalaj boutèy pou yon bwason fonksyonèl rich an protein ki vize jèn moun ki pasyone pou fitness. Protein likid la ka ouvri e bwè yon sèl kou, san yo pa bezwen melanje li tankou pousyè protein. Eleman vizyèl prensipal la konbine karaktè Chinwa pou "fre" ansanm ak non mak la an lèt Laten, e toude pataje menm tras kominotè. Kou boutèy la fòme tankou yon manch, e diferans koulè yo endike diferan gou yo. Boutèy la fèt an PET atravè metòd modelaj soufle-etire, e yon fim retreesi ak chalè koulè metal vlope tout kò boutèy la.

The Recognition

About the A' Design Award Bwonz

Grace Flow Protein Boost Fonksyon Prensipal: Anbalaj Boutèy Bwason se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Grace Flow Protein Boost Fonksyon Prensipal: Anbalaj Boutèy Bwason pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Grace Flow Protein Boost Fonksyon Prensipal: Anbalaj Boutèy Bwason satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design extracts the brand name, where "cool" is a visual symbol representing the unique brand proposition of youth fashion. The combination of the Chinese character "Cool" and the English brand name "PICKICK" forms the main visual element, with the strokes of "Cool" and the English letter "P" co drawing. The bottle design has added a handle for the neck and color differentiation to enhance taste. The overall neck design of the bottle body has increased its recognizability.
Dimensions & Packaging: 1/2length：186.35mm
surface area：28725mm2
stability angle：18.67°
gravity center：69.4mm
Tags: GraceFlow Protein Boost
Production Technology: Outer bottle: PET, stretch blow molded.
Bottle labeling process: Metal colored heat shrink film, fully wrapped form.
Design Challenge: This is a new brand. How to expand the brand's popularity, how to cater to young fitness people in the packaging, how to make the packaging more attractive and functional, how to make the packaging more social, and how to let consumers share the packaging through the Internet are the problems we need to solve.
So we increase the recognition of packaging through simple opposite sex design, combine products with brand names through symbol design, and increase brand influence.
Research: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Inspiration: For the product, this is a high protein functional beverage, mainly aimed at young fitness enthusiasts, with a unique and trendy design.
For brands, "Pinku" is a new brand. To highlight the brand name and expand its influence, the design needs to be associated with the brand. Therefore, a design combining the Chinese character "ku" in the brand name with the English brand name was extracted.
Project Duration: The project will start in March 2024, the design will be finalized in July 2024, and the product will be launched in September 2004
Operation Flow: Starting from the product, it is convenient for the consumer group. In the past, protein powder was used to supplement protein after exercise. Our product is liquid protein, so it can be opened and consumed immediately to quickly replenish protein. Simultaneously combining several unique flavors is very convenient and time-saving.
Team Members: Jeff Wu
Juan ying Zheng
George Zhang
qiong Wu
chen Li
Image Credits: Design agency:Beijing Perfect Point Design
Design Director：Jeff Wu