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Zaku Naguwashi Series Sake Japonè by Yasushi Uemura
Zaku Naguwashi Series Sake Japonè by Yasushi Uemura
Zaku Naguwashi Series Sake Japonè by Yasushi Uemura
Zaku Naguwashi Series Sake Japonè by Yasushi Uemura
Zaku Naguwashi Series Sake Japonè by Yasushi Uemura

Lò Anbalaj · 2025

Zaku Naguwashi Series Sake Japonè

by Yasushi Uemura

  • A' Design Award Lò 2025 in Anbalaj
  • CLIENT: Shimizu Seizaburo Shoten Ltd.
  • Estimated Number of Design Views: 1,721,442
  • Verification code 7B3942AF71 · Verify this award
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About Zaku Naguwashi Series Sake Japonè

Sa a se yon sake premyè kalite ki devlope espesyalman pou restoran liks nan lòt peyi, ak objektif pou l parèt sou lis diven kòm youn nan opsyon pou akòpleman manje. Defi konsepsyon an te pou transmèt yon sans idantite japonè ki distenge. Design la pran enspirasyon nan motif tradisyonèl japonè tankou shide, bann papye sakre yo itilize nan tanp yo pou make limit espas diven an, ak origata, atizay seremonyèl pou pliye papye a. Eleman sa yo reyisi transmèt pa sèlman fòm fizik yo men tou espirityalite ki pi pwofon an ansanm ak esans pèp japonè a.

About the A' Design Award Lò

Zaku Naguwashi Series Sake Japonè se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Zaku Naguwashi Series Sake Japonè pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Zaku Naguwashi Series Sake Japonè kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Press Kit

Unique Properties
A premium Japanese sake designed for luxury restaurants primarily in Europe and America. It was created with the goal of being featured on wine lists as one of the basic options for food pairing, alongside wines.
Dimensions & Packaging
Grass Bottle 750ml:
Height 335mm, Diameter 80mm
Tags
Sake, Japanese sake, Zaku, Drink Package, Japan, UemuraDesign, Traditional
Production Technology
In this label design, small cut-out holes were made to express the folded shapes of paper. Since the holes are extremely small, they are manually cut. As sake labels need to be durable when placed in coolers, synthetic paper was used to give the appearance of traditional paper while providing the necessary durability.
Design Challenge
Sake in wine bottles can easily be mistaken for wine, making it challenging to create a design that immediately conveys 'Japan.' To express sake through traditional Japanese imagery, we drew inspiration from elements such as 'shide' (white paper streamers used in Shinto rituals) and 'origata' (envelopes folded to convey respect), incorporating these symbols into the design to represent Japanese spirituality.
Research
In recent years, sake has become popular in the Western market. Usually, sake bottles are written in Japanese and are often difficult to understand. So, I expressed it using traditional Japanese imagery in a way that a sommelier at a Western restaurant could intuitively understand.
Inspiration
The design emphasizes Japanese spirituality to highlight the unique characteristics of sake. It draws inspiration from traditional motifs, such as "shide," the paper streamers used in Japanese shrines to mark sacred boundaries, and the art of "origata," the traditional method of folding paper in ceremonial practices.
Project Duration
This project started in Mie Prefecture, Japan, in 2020, and by April 2023, three varieties of the series were completed. Sales began in Tokyo and other parts of Japan, and the product is also available in Europe and the United States. The sales continue.
Operation Flow
It is mainly served in restaurants in Europe and the United States that serve sake.

By adding sake to the menu, which has previously offered a wide variety of wines, the restaurant can provide a broader selection. This gives guests the opportunity to explore new flavors and experience choices they haven't had before, while also sparking an interest in Japanese culture.

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