Pepsi Electric 2024 Kit Enfliyansè by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Lò in Dezayn Anbalaj Competition Category.
LòAnbalaj· 2025
Pepsi Electric 2024 Kit Enfliyansè
by PepsiCo Design and Innovation
A' Design Award Lò Winner in Anbalaj Category
- 45,293
- Verified Award Winner
- Verify Award Status for #169606
The Design
About Pepsi Electric 2024 Kit Enfliyansè
Pepsi Electric 2024 se yon kit enfliyansè ki te kreye pou lansman yon kola san sik ki disponib pou yon tan limite. Kit la make yon nouvo logo Pepsi ak yon nouvo sistèm idantite vizyèl, premye mizajou logo glòb Pepsi a nan 14 lane, ansanm ak 125yèm anivèsè mak la. Konsepsyon an santre sou glòb ak pulsasyon Pepsi a, prezante nan yon bwat espesyal ak yon etikèt ki limen. Etikèt la mete aksan sou koulè ble elektrik bwason an. Palèt nwa ak ble a suiv nouvo idantite mak la epi li sipòte lansman pwodui a.
The Recognition
About the A' Design Award Lò
Pepsi Electric 2024 Kit Enfliyansè se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Pepsi Electric 2024 Kit Enfliyansè pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Pepsi Electric 2024 Kit Enfliyansè kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi recently unveiled a new logo and visual identity system — the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occasion and the brand's 125th anniversary, we released Pepsi Electric, a limited time only zero-sugar cola inspired by the new brand color of electric blue.
- Inspiration
- To amplify the launch, we created a stop-you-in-your-tracks influencer kit that harnessed the distinctive black and blue world of Pepsi. The unexpected design centered on the iconic Pepsi Globe and Pulse, presented in a special box featuring a dramatic light-up label highlighting the unique blue color of Pepsi Electric. The bold design of Pepsi Electric reflects our challenger spirit and Thirsty for More attitude.
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