Abra Mode Fonksyon Prensipal: Anbalaj Kolan (Pantyhose) by Sajad Izadi

Abra Mode Fonksyon Prensipal: Anbalaj Kolan (Pantyhose) by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2025

Abra Mode Fonksyon Prensipal: Anbalaj Kolan (Pantyhose)

by Sajad Izadi

Client: Abra Mode

A' Design Award Fè Winner in Anbalaj Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Abra Mode Fonksyon Prensipal: Anbalaj Kolan (Pantyhose)

Tèks Liv: Abra Mode se yon bwat anbalaj pou kolan (pantyhose). Bwat la fèt ak katon nan koulè krèm ak lò, chwazi pou yo bay yon santiman kalm, dousè ak liks. Gen yon fenèt fòme tankou yon janm fanm ki kwaze, koupe ak yon moul, ki devwale twal la, li montre tekstè, dansite ak koulè li. Fenèt la elimine bezwen enprime yon nouvo bwat pou chak koulè oswa modèl. Kouch fini an se yon kouch ki baze sou dlo, mat e li ka rekle, epi li anpeche mak dwèt parèt sou sifas la. Bwat la mezire 138 mm nan lajè, 25 mm nan pwofondè ak 240 mm nan wotè. Fòm fèmen an pwoteje pwodwi a kont pousyè ak manyen nan magazen yo.

The Recognition

About the A' Design Award Fè

Abra Mode Fonksyon Prensipal: Anbalaj Kolan (Pantyhose) se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Abra Mode Fonksyon Prensipal: Anbalaj Kolan (Pantyhose) pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Abra Mode Fonksyon Prensipal: Anbalaj Kolan (Pantyhose) pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We all live in a modern world, a world where everything is introduced by brands, and people follow them.
These brands dictate what we should wear, what we should eat, or what we should listen to.
A brand that does not lead in packaging design cannot shape tastes.
In this packaging, an effort has been made to create a design that performs differently compared to other similar brands.
Tangibility, product visibility, and ease of use were among the priorities for the brand.
Dimensions & Packaging: Width:138mm Depth:25mm Height:240mm
Tags: Fashion, Packaging design, Pantyhose, Design, Graphic Design
Production Technology: In the production of the box, cream and gold colors have been used to convey a sense of calmness, softness, and luxury.
The cardboard coating is made from water-based materials, making it recyclable and environmentally friendly. A window has been created on the box using a mold, which showcases the fabric's texture, density, and color.
The water based coating has been designed to be matte, ensuring that no fingerprints are left on the box when touched.
Design Challenge: The biggest challenge has always been to correctly understand the target audience and provide a solution that aligns with the problem statement.
The product should stand out, be appealing to women, convey a sense of softness and delicacy, and most importantly, the design idea should not be limited to graphics alone. It should also influence the product's structure, allowing the visual identity to expand for other products as well.
Research: The packaging for this type of product is usually designed to resemble a tag or a hanger, and all brands have relied on this form of packaging. When selecting the product in the store, the buyer would touch the product, or it might fall from their hands onto the store floor. It could also take a long time for the product to be sold, during which dust and dirt might accumulate on the product itself. All of this happened because the product was not fully covered.
Inspiration: All women wear their beautiful dresses when invited to gatherings and celebrations.
When they sit on chairs or when models pose for fashion photography, they often cross their legs.
This form and posture of women is commonly seen, and the designer decided to draw inspiration from this form for the product identity design, incorporating it as a window-like feature on the box.
Project Duration: The project started in June 2023 in Tehran and finished in October 2023 in tehran and was launched in the Iranian market.
Operation Flow: This packaging is designed in such a way that it directly highlights the product itself. The window, shaped like a woman's leg, allows the audience to understand the type, color, and fabric texture of the product.
There is no need to produce and print a new box for every color or design.
If the manufacturer wishes to expand their product line in the future, they can extend the visual identity by changing the shape of the window to represent a skirt or a shirt.
Team Members: Graphic Designer:Sajad Izadi
Image Credits: Graphic Designer:Sajad Izadi