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Seven Hills Whisky Anbalaj Bwason by Dorottya Gajdos

Seven Hills Whisky Anbalaj Bwason by Dorottya Gajdos is a highly esteemed winner of the very prestigious 2025 A' Design Award Ajan in Dezayn Anbalaj Competition Category.


AjanAnbalaj· 2025

Seven Hills Whisky Anbalaj Bwason

by Dorottya Gajdos

Client: Seven Hills Distillery Kft.

A' Design Award Ajan Winner in Anbalaj Category

Colors

The Design

About Seven Hills Whisky Anbalaj Bwason

Premye wiski single malt Ongwa a ak lafimen, ki distenge pa karaktè nwa espesyal li ak tankou Tokaji Aszú, gras a malt lòj ki gen lafimen sou rezidir rezen Tokaji Aszú òganik. Karakteristik modèn ak rafine etiket la soti nan fòm ikonik 7 logo Sevenhills la, delikatman konplimante pa reprezantasyon abstrè lafimen an, ki vlope bouteye a ak yon fason enjoue.

The Recognition

About the A' Design Award Ajan

Seven Hills Whisky Anbalaj Bwason se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Seven Hills Whisky Anbalaj Bwason pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Seven Hills Whisky Anbalaj Bwason se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji aszúlike character, thanks to the barley malt smoked over organic Tokaji aszú grape pomace. The modern,sleek characteristics of the label are derived from the iconic ‘7’ shape of the Sevenhills logo, delicatelycounterpointed by the abstract representation of smoke, which playfully wraps around the bottle.
Dimensions & Packaging
Height: 260 mm Width: 65 mm
Tags
graphasel design studio, whisky, contemporary packaging, sevenhills distillery
Production Technology
Ofset printed label and screenprinted bottle.
Design Challenge
Designing the packaging presented the challenge of building upon and surpassing the visual identity of the Tokaj Gin packaging previously created for Sevenhills Distillery. Various design iterations explored how to represent smoke in a modern and refined way—ensuring it subtly enveloped the bottle without overpowering the label. The result is a sleek, contemporary aesthetic that enhances the whisky’s rich, smoky character .
Research
The design of this bottle builds upon the visual identity established by the Tokaj Gin packaging from Sevenhills Distillery but takes on a more modern and refined approach, aligning with the unique character of Hungary’s first smoky single malt whisky.
Inspiration
The abstract smoke pattern encircling the bottle represents the whisky’s unique smoky essence. Its black and copper tones evoke both the depth of the whisky’s flavor and the craftsmanship of pot still distillation. The handcrafted beechwood screw cap, made from the same wood as the ageing barrels, highlights the harmony between the maturation process and natural materials.
Project Duration
Started and finished in Budapest at the end of 2024.
Operation Flow
As the customer looks through the bottle filled with whisky, the liquid enhances the illusion of swirling smoke, reinforcing the whisky’s rich, smoky character.
Team Members
Studio: Graphasel Design Studio
Designer: János Pintér
Art Director: László Ördögh

Client: Seven Hills Distillery Kft.
Photos: Bence Szabó- ABorfotós
Image Credits
Bence Szabó- A Borfotós

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