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Kweichow Moutai Anbalaj pou Bwason Espirityèl pa Yi Huang and Pei Luo

Dizayn Kweichow Moutai Anbalaj pou Bwason Espirityèl pa Yi Huang and Pei Luo se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2025 A' Design Award Lò nan Kategori Konpetisyon Dezayn Anbalaj.


LòAnbalaj· 2025

Kweichow Moutai Anbalaj pou Bwason Espirityèl

pa Yi Huang and Pei Luo

Kliyan: Moutai Industrial Design Center

Gayan A' Design Award Lò nan Kategori Anbalaj

182,591

Koulè

Konsepsyon an

Konsènan Kweichow Moutai Anbalaj pou Bwason Espirityèl

Kweichow Moutai se yon konsepsyon anbalaj pou yon bwason espirityèl chinwa ki vann nan Japon. Fòm boutèy la baze sou boutèy klasik Moutai a epi li pran koulè ak karaktè pòslèn Ru Kiln, ki te kòmanse pandan dinasti Tang lan. Kaligrafi ki sou anbalaj la soti nan yon powèm powèt japonè Prince Nagaya, ki te ekri pandan dinasti Tang lan. Menm fraz sa a te parèt sou pwovizyon sekou Japon te voye bay Wuhan, sa ki raple echanj kiltirèl ki dire lontan ant de peyi yo. Anbalaj la mezire 77 pa 77 pa 173 milimèt. Konsepsyon an sèvi kòm yon mwayen pou echanj kiltirèl.

Rekonesans lan

Konsènan A' Design Award Lò

Kweichow Moutai Anbalaj pou Bwason Espirityèl se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Kweichow Moutai Anbalaj pou Bwason Espirityèl pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Kweichow Moutai Anbalaj pou Bwason Espirityèl kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
Lands apart, yet sharing the same sky, the calligraphy featured on the package is derived from a poem by the Japanese poet Prince Nagaya during the Tang Dynasty. He commissioned an ambassador to present kasaya to Buddhist monks during this period. This phrase was also inscribed on the relief supplies donated by Japan during the fight against the epidemic in Wuhan, serving as a testament to the historical friendly exchanges between China and Japan. Designed to highlight the commonalities and unique characteristics of both cultures, the product serves as a medium for cultural exchange.
Dimansyon & Anbalaj
77x77x173mm
Etikèt
Jiang-flavour Chinese spirits, China, Japan, Tang dynasty, Porcelain
Teknoloji Pwodiksyon
The shape of the bottle is inspired by the classic Moutai bottle, incorporating the characteristics and colors of the elegant Ru Kiln porcelain, which originated in the Tang dynasty and became one of the five renowned kilns during the Song dynasty.
Defi Dizayn
The product is manufactured in China and sold exclusively in Japan, necessitating an understanding of both cultures, as well as the differences in laws and regulations. This complexity makes it challenging to design the product effectively. It is essential to consider multiple aspects simultaneously.
Rechèch
During the Tang dynasty, China and Japan engaged in frequent cultural exchanges, with numerous Japanese ambassadors, exchange students, and monks traveling to the Tang dynasty to study. This interaction significantly impacted Japan, influencing its politics, economy, culture, aesthetics, philosophy, education, and various other fields. The culture of the Tang dynasty is highly esteemed and recognized by the people of both countries, which is why we chose it as the foundation for the design of this product entering Japan.
Enspirasyon
This product is part of the Kweichow Moutai Group's series of cultural spirits entering the Japanese market. By studying the cultures of both China and Japan, this product was developed using elements from the Tang Dynasty, which resonate deeply with the people of both countries.
Dire Pwojè
Renhuai city 24 July 2023 - 7 August 2023
Fliks Operasyon
By thoroughly analyzing both Chinese and Japanese cultures, the representative elements and symbols are systematically combined to produce results that will satisfy both clients and consumers.
Manm Ekip
Design Director [Yi Huang]
Creative Director [Pei Luo]
Kredi Imaj
Moutai Industrial Design Center

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