Yanghe Naked Bottle Liquor Anbalaj Boutèy Baijiu by Liandong Zhang and Xueqian Zhang

Yanghe Naked Bottle Liquor Anbalaj Boutèy Baijiu by Liandong Zhang and Xueqian Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award Lò in Dezayn Anbalaj Competition Category.

LòAnbalaj· 2025

Yanghe Naked Bottle Liquor Anbalaj Boutèy Baijiu

by Liandong Zhang and Xueqian Zhang

Client: Jiangsu Yanghe Distillery Co., Ltd

A' Design Award Lò Winner in Anbalaj Category

140,629

Verified Award Winner

Verify Award Status for #170767

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yanghe Naked Bottle Liquor Anbalaj Boutèy Baijiu

Yanghe Naked Bottle Liquor se yon konsepsyon anbalaj pou baijiu, yon bwason distile chinwa. Boutèy an vè kristal la konbine fòm klasik boutèy prin lan ak liy senp e modèn. Yon estrikti an fòm kòn kabrit sou boutèy la fè referans ak modèl tradisyonèl kabrit mak la. Etikèt an fòm papiyon an konsève epi rafine, ak liy senp ak yon konbinezon koulè modere. Ton ble-vèt boutèy la fè l parèt aklè sou etajè magazen yo. Konsepsyon an vize bay likè nan boutèy senp yon valè pèsi ki pi wo ak yon idantite mak klè. Boutèy la mezire 76 pa 76 pa 257 milimèt.

The Recognition

About the A' Design Award Lò

Yanghe Naked Bottle Liquor Anbalaj Boutèy Baijiu se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Yanghe Naked Bottle Liquor Anbalaj Boutèy Baijiu pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Yanghe Naked Bottle Liquor Anbalaj Boutèy Baijiu kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
Dimensions & Packaging: bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g
Tags: Yanghe, Naked Bottle Liquor, Classic, Elegant
Production Technology: With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
Design Challenge: The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
Research: In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
Inspiration: The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
Project Duration: From November 2024 Nanjing, Jiangsu, China
Operation Flow: The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
Team Members: Liandong Zhang, Xueqian Zhang, Chenchen Li, Ruidong Hua
Image Credits: Jiangsu Yanghe Distillery Co., Ltd