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Honki Factory Idantite Vizyèl pa Daichi Takizawa

Dizayn Honki Factory Idantite Vizyèl pa Daichi Takizawa se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2025 A' Design Award Ajan nan Kategori Konpetisyon Grafik.


AjanGrafik· 2025

Honki Factory Idantite Vizyèl

pa Daichi Takizawa

Kliyan: Honki Factory Co.,Ltd

Gayan A' Design Award Ajan nan Kategori Grafik

60,420

Koulè

Konsepsyon an

Konsènan Honki Factory Idantite Vizyèl

Konsèp la se Ouvri Wout la, Jan Honki a. Li defini Honki kòm Seryezite, tankou gen yon objektif klè epi pran etap konklè pou rive li. Moun ki metrize apwòch estriktire a pou devlopman biznis ka itilize li pou kreye nouvo wout. Dezi pou ankouraje anpil moun Honki reprezante nan kad fòm H la, ki senbolize estrikti a, ak logotip la, ki enspire pa yon faktori, ki reprezante pwodiksyon. Design varyab senbòl la ak fòn an reflete adaptabilite nan tout endistri ak domèn yo.

Rekonesans lan

Konsènan A' Design Award Ajan

Honki Factory Idantite Vizyèl se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Honki Factory Idantite Vizyèl pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Honki Factory Idantite Vizyèl se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik
The logo reflects the concept of a "Establishing entrepreneurship training centers" where various people, both corporate and individual, can learn about entrepreneurship and increase the number of people willing to take on challenges. The logo was inspired by the "frame" representing the shape of new businesses and the "factory" symbolizing production. The adaptable "H" shaped symbol mark and the variable design of the logotype express that the company can support any type of business.
Dimansyon & Anbalaj
The visual design was created using Adobe Illustrator, and the corporate font was made with the font creation software Glyphs.
Etikèt
VI, Visual Identity, Logo, Symbol, Corporate font, Poster, Website, Stationery, Variable
Teknoloji Pwodiksyon
"Honki" means "Seriousness," and its passion and spirit of challenge are represented by the bold color red. Both the symbol mark and logotype have a variable design, showing that Honki Factory's services can adapt to any business size or industry. The symbol mark features an open door shape within the frame, symbolizing new opportunities for all companies.
Defi Dizayn
The biggest challenge was how to implement the newly created visual identity. The company's members are not designers, and the application they use most is PowerPoint. To make the VI easy to use, we created PowerPoint templates where users only need to replace text. We also predefined the corporate fonts and colors. Background images for video conferencing and business cards were designed to allow simple text updates, ensuring that anyone can effectively represent Honki Factory Co.,Ltd's corporate identity, regardless of their role.
Rechèch
I focused on enhancing the quality of the details. The logo was carefully examined for aspect ratio, the thickness of vertical and horizontal strokes, and optical balance. For the corporate font, in addition to optical adjustments, each character's width and side spacing were precisely calculated. Over 500 test patterns were evaluated during this process. As a result, I won the Silver Award at the Graphis Design Awards 2025 (USA) and were featured in the Japan Typography Yearbook 2025, enhancing Honki Factory Co.,Ltd's brand value.
Enspirasyon
Honki Factory needed to update its visual identity to achieve its vision of "Establishing entrepreneurship training centers." The specific goals were to gain credibility from large corporations and to enhance the company's branding for recruitment. Therefore, a visual identity that represents the company's vision was essential.
Dire Pwojè
This project started in June 2022 and was completed in March 2024.
Fliks Operasyon
After changing the visual identity, despite having only about 10 employees, the company secured service agreements with over 30 major Japanese corporations within a year. This proves that the visual identity is effective and gives large companies a sense of trust and credibility.
Kredi Imaj
Image #1, Art director Daichi Takizawa, Corporate Logo , 2024
Image #2, Art director Daichi Takizawa, Corporate Font, 2024
Image #3, Art director Daichi Takizawa, Website, 2024
Image #4, Art director Daichi Takizawa, Name card, 2024
Image #5, Art director Daichi Takizawa, Poster, 2024

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