Dizayn Moutai Dream Red Anbalaj pou Diven pa Heng Luo and Yi Huang se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2025 A' Design Award Platin nan Kategori Konpetisyon Dezayn Anbalaj.
PlatinAnbalaj· 2025
Moutai Dream Red Anbalaj pou Diven
Kliyan: Moutai Industrial Design Center
Gayan A' Design Award Platin nan Kategori Anbalaj
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Konsènan Moutai Dream Red Anbalaj pou Diven
Moutai Dream Red se yon konsepsyon anbalaj ki kreye pou yon pwodwi likè chinwa. Anbalaj la mezire 137 pa 137 pa 360 milimèt epi li itilize yon wouj sinab ki enspire de lakè dinasti Han, konbine ak nwa pou yon aparans luks. Yon ilistrasyon montre maskòt mak la k ap leve yon vè pou selebre. Estrikti a aplike yon teknik pèsaj, estanpaj cho ak enpresyon iltravyolèt sou papye espesyal renouvlab. Anviwon 95 pousan anbalaj la respekte anviwònman an epi li byodegradab. Konsepsyon an fèt pou kado, koleksyon ak itilizasyon nan resepsyon.
Rekonesans lan
Konsènan A' Design Award Platin
Moutai Dream Red Anbalaj pou Diven se yon ganyan A' Design Award Platin, yon rekonesans ki gen anpil prestij yo bay design ki vrèman eksepsyonèl, elegan e mayifik. Ganyan Platin yo se mèvèy kreyasyon, prèv limit kreyativite entelektyèl, e yo montre pwofesyonalis san parèy ak jeni designer yo. Yo atann design sa yo pou se travay ki pi renome yo ki defini estetik yon epòk, ki kontribye nan byennèt sosyete a e ki pouse limit atizay, syans, design ak teknoloji. Moutai Dream Red Anbalaj pou Diven montre yon nivo ekselans ki depase limit e san dout li fè mond lan vin pi bon gras ak karakteristik avantaje ak valab li yo. Moutai Dream Red Anbalaj pou Diven se yon travay ki ganyen A' Design Award Platin ki reveye dezi, ki enspire, ki eksite, ki fè moun kontan e ki bay gwo kè kontan.
Dèyè Konsepsyon an
Dosye Laprès
Kredi, manm ekip ak detay teknik konseptè a bay.
- Pwopriyete Inik
- Regarding the color, a vibrant Chinese red, which embodies Chinese culture and integrates seamlessly with Moutai wine culture, reflects a fashionable Oriental aesthetic. Concerning the illustration, the image of Moutai's mascot, ‘Xiao Mao,’ invites the world to join in celebration by raising his glass. In terms of technology, the use of renewable and eco-friendly specialty paper, combined with hot stamping, UV printing, and other advanced techniques, promotes environmental sustainability while exuding a fashionable and high-end appeal.
- Dimansyon & Anbalaj
- 137x137x360mm
- Etikèt
- Moutai, Wine, Chinese Red, Dream, Romance
- Teknoloji Pwodiksyon
- The product adopts the ultimate hollowing technique, using the unique oriental art of reality and fabrication to re-express the core cultural symbols of Moutai, giving Moutai Dream Red a new flavour of international Moutai. The entire package is 95% environmentally friendly and biodegradable, a perfect combination of technology and art, only for presenting Moutai's unique craftsmanship.
- Defi Dizayn
- Due to its unique shape, the product design required a high level of material and craftsmanship, and limited by the cost of packaging materials, we did the best we could within the acceptable range, and ultimately presented the results to the customer's great satisfaction.
- Rechèch
- The design of Moutai dream red starts from solving the problems of brand cognition, product cognition, price perception, channel communication, user experience, etc. Based on these, the creative design is carried out to give consumers the perception of the cultural nature of Moutai, the uniqueness of dream red, and the exclusivity of the iMoutai ip, which shows that the product is innovative, fashionable, and high-end.
- Enspirasyon
- The product is designed exclusively for the iMoutai app, targeting high-net-worth individuals and Moutai enthusiasts. It is positioned as a mid-to-high-end product, suitable for high-end banquets, collections, souvenirs, premium gifts, and business receptions. The design draws inspiration from the integration of Moutai wine and iMoutai elements, showcasing a style that emphasizes both fashion and collectible commemorative significance.
- Dire Pwojè
- Renhuai city, 5 March 2024-19 April 2024
- Fliks Operasyon
- The product is from Hebei Jieshi Mountain wine region, the birthplace of China's first dry red wine. Moutai dream red, adopts the Cinnabar Red, the colour of Han dynasty lacquerware, which is deeply engraved in the genes of the Chinese people, with the classic combination of black for a premium look.
- Manm Ekip
- Heng Luo
Yi Huang - Kredi Imaj
- Moutai Industrial Design Center
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