Eternal Moon Fonksyon Prensipal: Anbalaj Mooncake by Sha Feng and Jiayi Lu

Eternal Moon Fonksyon Prensipal: Anbalaj Mooncake by Sha Feng and Jiayi Lu is a highly esteemed winner of the very prestigious 2025 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2025

Eternal Moon Fonksyon Prensipal: Anbalaj Mooncake

by Sha Feng and Jiayi Lu

Client: Eternal Moon

A' Design Award Bwonz Winner in Anbalaj Category

16,003
Verified Award Winner
Verify Award Status for #171257

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eternal Moon Fonksyon Prensipal: Anbalaj Mooncake

Tèks Liv: Eternal Moon se yon bwat kado ki fèt pou mooncake yo. Anbalaj la prezante tèm Mitan-Otòn nan yon pèspektiv laj, li mete kòte lejand tradisyonèl yo pou konsantre sou etènite lalin nan ak destine pataje moun yo. Travay atistik la montre lalin nan uit anviwònman: dife, flè, wòch, nyaj, lanmè, van, mòn ak forè. Yo itilize enprime koulè spesifik ak estanpaj cho. Bwat deyò a gen mezi 335 pa 75 pa 195 milimèt, epi li kenbe pi piti bwat mooncake ki gen mezi 70 pa 70 pa 35 milimèt.

The Recognition

About the A' Design Award Bwonz

Eternal Moon Fonksyon Prensipal: Anbalaj Mooncake se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Eternal Moon Fonksyon Prensipal: Anbalaj Mooncake pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Eternal Moon Fonksyon Prensipal: Anbalaj Mooncake satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Eternal Moon" 2023 Mid-Autumn Art Gift Box. We chose to talk about an ancient proposition from another perspective, no longer using Chang'e flying to the moon as the background, nor the moon rabbit pounding medicine, but standing in the context of the post-epidemic era, from a more grand and broad standpoint, we discussed the community of human destiny and the eternity of the moon.
Dimensions & Packaging: Gift Box Length 335mm x Width 75mm x Height 195mm，Mooncake Box Length 70mm x Width 70mm x Height 35mm.
Tags: Branding, Packaging, Eternal Moon
Production Technology: The printing technologies we use are spot color printing and hot stamping process.
Design Challenge: The challenge of packaging design lies in how to cleverly integrate the moon with natural elements such as wind, fire, and clouds, and construct a harmonious and symbiotic natural community through design. This creative process is extremely complex and challenging, and tests the designer's deep understanding of natural aesthetics and innovative expression capabilities.
Inspiration: The inspiration for the packaging comes from the energy balance between the moon and 8 different fields on the earth, which are divided into the moon in fire, the moon in flowers, the moon in stones, the moon in clouds, the moon in the sea, the moon in the wind, the moon in the mountains, and the moon in the forest. Share a box of food with worthy people, treasure a theme painting together, or convey a bit of friendship to others, and put an end to the barriers of the past three years.
Project Duration: The project started in June 2023 in Suzhou, China and finished in August 2024 in Suzhou, China.
Operation Flow: With unique design perspective and exquisite craftsmanship as its core, the packaging is committed to using cutting-edge design concepts, subverting traditions, and carefully reshaping a mooncake brand that fits the aesthetics and needs of consumers in the new era.
Patents: Copyrights belong to Suzhou SoFeng Design Co.,Ltd., 2023.
Team Members: Creative Director：Sha Feng, Art Director: Jiayi Lu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2024.