Danquan 168 Anbalaj Bwason Alkolize by Chuangyi Packaging Design Co., Ltd.

Danquan 168 Anbalaj Bwason Alkolize by Chuangyi Packaging Design Co., Ltd. is a highly esteemed winner of the very prestigious 2025 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2025

Danquan 168 Anbalaj Bwason Alkolize

by Chuangyi Packaging Design Co., Ltd.

Client: Guangxi Danquan Distillery Co.,Ltd

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #172426

View at A' Design Award Press Release Award Badge

Colors

The Design

About Danquan 168 Anbalaj Bwason Alkolize

Danquan 168 se yon konsepsyon anbalaj pou yon Baijiu gou sòs premyòm ki pwodui nan Nandan, Guangxi. Boutèy la fèt an vè borosilikat wo kalite ak yon sifas plake titàn, ki fòme pa gofraj 3D ak gravi lazè avèk yon presizyon 0.1 milimèt. Teksti grave yo raple fòmasyon sedimantè gwòt kalkè yo epi yo refrakte limyè lè boutèy la vire. Bwat deyò a itilize yon estrikti an kouch ki abstrè peyizaj gwòt lokal la. Anbalaj la mezire 180 pa 108 pa 290 milimèt epi li konekte tradisyon rejyonal vyeyisman nan gwòt la ak pwodui a.

The Recognition

About the A' Design Award Ajan

Danquan 168 Anbalaj Bwason Alkolize se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Danquan 168 Anbalaj Bwason Alkolize pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Danquan 168 Anbalaj Bwason Alkolize se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design integrates the iconic elements of Nandan, Guangxi, including its karst landscapes, cave aging culture, and the quality of premium sauce flavored Baijiu, into visual and tactile experiences. It is both artistic and practical. The bottle mimics the sedimentary formations of limestone caves, while the outer box abstracts the majesty of the Danquan Liquor Culture Scenic Area. The material contrasts and interplay of light and shadow convey the flowing time and craftsmanship.
Dimensions & Packaging: 180*108*290mm
Tags: Chinese Baijiu Packaging, Cave Aging Aesthetics, Titanium Plating, Miniature Cave Design, Artistic and Collectible value
Production Technology: The bottle is crafted from high borosilicate glass, processed through 3D embossing, with a titanium plated surface that replicates the metallic texture of cave formations. This creates a distinctive style and enhances durability. Specially treated, the glass maintains liquor purity while refracting unique radiance. The environmentally friendly packaging combines traditional craftsmanship with modern printing, embodying a environmental commitment and pursuit of excellence.
Design Challenge: The challenge was transforming rugged cave formations into a refined style for premium liquor. The team employed parametric modeling to convert geological data into decorative patterns, preserving natural textures without literal kitsch. The packaging underwent titanium etching and plating techniques, using laser engraving to create microscopic 3D textures onto the glass bottle with 0.1mm precision. These textures refract light to mimic dynamic subterranean shimmer for a striking visual appeal.
Research: The integration of natural elements makes the product more appealing, while communicating the ecological values advocated by the brand. After extensive research in Nandan, Guangxi, the design team discovered how the regional ancient rock formations resonate with the cave aging techniques of Danquan Liquor. By using geological textures for visual expression and cave aging culture as spiritual core, the design bridges geographical heritage, product essence, and modern consumer experience.
Inspiration: The design draws sleek lines from karst caves of Nandan, a wonder shaped by millennia of natural erosion. It contrasts the rough texture of stone walls with the technological luster of titanium metal, creating a visual dialogue between primal and futuristic elements. Bottled liquor flows like underground rivers, while the layered structure of the outer box represents the depth of limestone caves. Metallic gold, black diamond, and violet gold enhance its premium and distinctive identity.
Project Duration: The design and development of this project started in CREATEUNIDEA, in April 2024. It was completed on September 14th, 2024.
Operation Flow: The packaging design creates immersive, multisensory interactions. When rotating the bottle, its titanium plated surface refracts light to produce flowing halos, reminiscent of cave stalactites. The karst inspired texture, achieved through specialized etching, preserves the raw tactility of the stone while delivering a refined metallic texture. Each touch reveals layered nuances. It is also designed with a collectible value, exuding a unique aesthetic appeal.
Team Members: Yi Feng
Chi Zhang
Guoxin Song
Zhiyong Rao