Zhang Gong Lao Jiu Anbalaj Bwason Alkolize pa Wen Liu

Dizayn Zhang Gong Lao Jiu Anbalaj Bwason Alkolize pa Wen Liu se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2026

Zhang Gong Lao Jiu Anbalaj Bwason Alkolize

pa Wen Liu

Kliyan: Shenzhen Oracle Creative Design Co.,Ltd.

Gayan A' Design Award Ajan nan Kategori Anbalaj

23,866

Gayan Pri Verifye

Verifye Estati Pri pou #173416

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Zhang Gong Lao Jiu Anbalaj Bwason Alkolize

Zhang Gong Lao Jiu se yon konsepsyon anbalaj pou yon baijiu chinwa ki vyeyi. Boutèy la fèt ak teracota gwosye ak detay an relyèf, e fòm nan fè sonje defòmasyon aksidantèl potri ki fèt sou yon wou k ap vire. Sifas rèd la bay boutèy la yon kalite taktil solid. Bouchon an fèt an plastik ak yon fini ki imite grenn bwa, epi li satisfè estanda etanchite strik. Bwat deyò a konbine lyèj natirèl ak metal, sa ki ajoute izolasyon tèmik ak absòpsyon chòk pou yon transpò an sekirite. Konsepsyon an santre sou sans touche a.

Rekonesans lan

Konsènan A' Design Award Ajan

Zhang Gong Lao Jiu Anbalaj Bwason Alkolize se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Zhang Gong Lao Jiu Anbalaj Bwason Alkolize pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Zhang Gong Lao Jiu Anbalaj Bwason Alkolize se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Dimansyon & Anbalaj: 120mm*120mm*280mm
Etikèt: Natural, Rustic, Time-Tempered, Eco-Conscious
Teknoloji Pwodiksyon: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Defi Dizayn: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Rechèch: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Enspirasyon: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Dire Pwojè: November 2024, Shenzhen, China
Fliks Operasyon: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Manm Ekip: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li