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Mags Skin Fonksyon Prensipal: Mak Deyodoran by Gamze Binici

Mags Skin Fonksyon Prensipal: Mak Deyodoran by Gamze Binici is a highly esteemed winner of the very prestigious 2026 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.


BwonzAnbalaj· 2026

Mags Skin Fonksyon Prensipal: Mak Deyodoran

by Gamze Binici

Client: Gamze Binici

A' Design Award Bwonz Winner in Anbalaj Category

Colors

The Design

About Mags Skin Fonksyon Prensipal: Mak Deyodoran

Tèks Liv: Mags Skin se yon pwojè idantite mak ak anbalaj ki devlope pou yon deyodoran natirèl ki fèt espesyalman pou po sansib. Mak la bati alantou magnezyòm kòm baz elemantè li, ki senbolize atravè yon mak sikilè, ki enspire pa atòm. Yon konsepsyon bwat ak de kouch separe prezans mak la ak enfòmasyon detaye sou pwodwi a, gide itilizatè yo atravè yon eksperyans dezanbalaj ki klè epi ki konsantre sou konfyans. Boutèy spre a pwolonje apwòch sa a ak yon fòm rafine, ergonomik ak yon fini teksture ki amelyore sansasyon premyòm li an.

The Recognition

About the A' Design Award Bwonz

Mags Skin Fonksyon Prensipal: Mak Deyodoran se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Mags Skin Fonksyon Prensipal: Mak Deyodoran pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Mags Skin Fonksyon Prensipal: Mak Deyodoran satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
A refined, minimalist brand identity and packaging system was created for Mags Skin, a company dedicated to delivering gentle, natural deodorant solutions for sensitive skin. The goal was to visually express the purity, efficacy and scientific grounding of the product while appealing to a wellness conscious audience.
Dimensions & Packaging
37 x 37 x 138 mm box dimension
Tags
skincare, deodorant, body care, packaging, brand identity, wellness, personal care
Production Technology
The packaging features a dual layer box construction, combining brand presence with functional storytelling. The outer navy case serves as the brand's first impression, conveying professionalism and confidence. Nestled inside the outer case, the white interior box carries detailed product information, usage benefits and a clear breakdown of the natural ingredients. The spray bottle carries the same minimalist branding, designed for both aesthetic appeal and ergonomic use. Its textured finish creates a premium, tactile experience.
Design Challenge
It was important that the design felt clean and modern, but also gentle and approachable for people with sensitive skin.
Research
Mags Skin is a brand focused on creating natural deodorant specifically formulated for people with sensitive skin. The research began by understanding the needs of this audience, individuals who often struggle with irritation caused by traditional deodorants and are actively seeking safer, more transparent alternatives. I reviewed existing natural deodorant brands, studied how they communicate their benefits, and identified visual trends within clean skincare.
Inspiration
The identity system centers around magnesium, the active ingredient of the deodorant, as both the scientific and symbolic heart of the brand. The circular atom inspired logo represents magnesium’s elemental power.
Project Duration
The project development started in May 16, 2024. The production was completed in 2025, New York, USA.
Operation Flow
The separation of packaging layers mimics a clinical unboxing experience, building user trust while enhancing clarity. Through thoughtful structure, symbol driven design, and a consistent material palette, the brand captures attention while supporting a lifestyle of minimalism, wellness, and confidence.
Patents
Copyrights belong to Gamze Binici.
Image Credits
Gamze Binici

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