Fountain Of Fortune Fonksyon Prensipal: Anbalaj Nouvèl Ane by Tingwei Chang - Bank Sinopac is a highly esteemed winner of the very prestigious 2026 A' Design Award Fè in Dezayn Anbalaj Competition Category.
FèAnbalaj· 2026
Fountain Of Fortune Fonksyon Prensipal: Anbalaj Nouvèl Ane
by Tingwei Chang - Bank Sinopac
Client: Bank SinoPac
A' Design Award Fè Winner in Anbalaj Category
Verified Award Winner
Verify Award Status for #174319The Design
About Fountain Of Fortune Fonksyon Prensipal: Anbalaj Nouvèl Ane
Tèks Liv: Ansanm kado sa a gen yon anbalaj ki ilistre ki genyen ladan de bwat Dlo Pwosperite ak yon anvlòp wouj mobil entèraktif. Konsepsyon an bay yon nouvo entèpretasyon sou fason tradisyonèl pou bay kado atravè rakontaj vizyèl, eleman senbolik, ak entèraksyon dijital entegre. Nan konbine imaj klasik Nouvèl Ane ak karakteristik entèraktif kontanporen, pwojè a prezante toude eleman fizik ak dijital nan yon eksperyans festif ini. Entegrasyon senbòl tradisyonèl ak entèraksyon dijital reflete yon apwòch ki konekte pratik kiltirèl etabli yo ak mòd kominikasyon jodi a.
The Recognition
About the A' Design Award Fè
Fountain Of Fortune Fonksyon Prensipal: Anbalaj Nouvèl Ane se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Fountain Of Fortune Fonksyon Prensipal: Anbalaj Nouvèl Ane pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Fountain Of Fortune Fonksyon Prensipal: Anbalaj Nouvèl Ane pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- Dimensions & Packaging
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Tags
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- Production Technology
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Design Challenge
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Research
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Inspiration
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Project Duration
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Operation Flow
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Patents
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Team Members
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - Image Credits
- All images by Bank SinoPac.
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