Ankodoki Jele Pwa Dous by Fumiko Okazeri

Ankodoki Jele Pwa Dous by Fumiko Okazeri is a highly esteemed winner of the very prestigious 2026 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2026

Ankodoki Jele Pwa Dous

by Fumiko Okazeri

Client: KINOSHITASEIAN Co., Ltd.

A' Design Award Bwonz Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #176283

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Colors

The Design

About Ankodoki Jele Pwa Dous

Anbalaj sa a te kreye pou liy yokan yon fabrikan pat pwa japonè ki gen yon long tradisyon. Pandan li prezève valè tradisyonèl yokan an, li kraze ak stil anbalaj lou abityèl la. Konsepsyon nostaljik men an menm tan dezenvòl la pote chalè ak fasilite pou apwoche, ki kòresponn pafètman ak gou òganik e senp bonbon yo. Byen akeyi menm pa moun ki pa abitye ak wagashi, li te resevwa anpil felisitasyon e li te genyen plizyè prim ni nan Japon ni aletranje.

The Recognition

About the A' Design Award Bwonz

Ankodoki Jele Pwa Dous se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Ankodoki Jele Pwa Dous pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Ankodoki Jele Pwa Dous satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: While preserving the authentic value of traditional yokan, this design redefines the conventional image of heavy packaging. By incorporating hand-drawn ingredient illustrations and vivid visuals, it creates a friendly, casual impression that evokes both nostalgia and warmth. The additive-free, naturally colored taste is conveyed through an organic expression, appealing even to audiences unfamiliar with wagashi.
Dimensions & Packaging: Width 30 mm x Depth 18 mm x Height 82 mm
Tags: Casual style, watercolor illustration, organic concept, reinterpretation of tradition, Japanese sweets, modern wagashi, natural texture, cheerful experience
Production Technology: Each individual package uses coated cardboard designed to withstand contact with liquid yokan during production. For the gift box, a refined, subdued color palette was selected to convey dignity as a present. While maintaining an elegant atmosphere, the vivid visual impact revealed upon opening enriches the experience, transforming the moment of enjoying traditional Japanese sweets into a special, delightful occasion.
Design Challenge: The project initially focused on ohagi, a fresh confection of bean paste and glutinous rice. However, issues of short shelf life and waste posed significant risks. Leveraging expertise in yokan, we proposed shifting from a five-piece to a ten-piece concept. With yokan’s year-long shelf life, the plan evolved into developing eight varieties. Though production volume and time demands were challenging, the result was a vibrant and distinctive lineup.
Research: We purchased yokan from long-established to newly opened confectioners, analyzing packaging design, its relation to taste, and structural details. Inspiration was also drawn from other wagashi and even Western sweets. The study revealed the need to address both individual enjoyment and gift-giving. Thus, adjustments such as edge treatments of illustrations when boxed and fine refinements were applied to elevate overall quality.
Inspiration: This project originated when a long-established bean paste manufacturer, primarily engaged in OEM production, launched its own brand. Entering the BtoC market represented a significant challenge, particularly in contemporary Japan where Western confectionery is more favored. The key issue was how to effectively reach younger generations less familiar with traditional Japanese sweets.
Project Duration: This private label store opened on May 30, 2024.
Operation Flow: In social gatherings, the assortment of yokan varieties encourages lively communication, as guests enjoy choosing and sharing different flavors together. Since every type is made without additives, they can be enjoyed safely and with peace of mind by children and families alike.