Dizayn Minsheng Lesuke Anbalaj pa Hangzhou Minsheng Healthcare Co., Ltd se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.
BwonzAnbalaj· 2026
Minsheng Lesuke Anbalaj
pa Hangzhou Minsheng Healthcare Co., Ltd
Kliyan: Hangzhou Minsheng Healthcare Co., Ltd
Gayan A' Design Award Bwonz nan Kategori Anbalaj
Gayan Pri Verifye
Verifye Estati Pri pou #177214Konsepsyon an
Konsènan Minsheng Lesuke Anbalaj
Minsheng Lesuke se yon konsepsyon anbalaj pou yon medikaman pou sispann fimen. Konsepsyon an itilize yon senbòl figi souriyan pwogresif ak yon sistèm koulè pozitif pou bay ankourajman olye de avètisman. Yon pakè demaraj oranj make kòmansman peryòd sispann fimen an, pandan yon pakè antretyen vèt sijere kwasans ak ekilib. Selil dòz chak jou yo divize pa liy dechire presi ki fèt ak près cho, konsa yo louvri yon selil chak jou epi pwogrè a rete vizib. Kò a fèt ak fim konpoze a baz papye ki ka resikle, fini ak papye mat ak yon fim touche dous.
Rekonesans lan
Konsènan A' Design Award Bwonz
Minsheng Lesuke Anbalaj se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Minsheng Lesuke Anbalaj pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Minsheng Lesuke Anbalaj satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Dèyè Konsepsyon an
Dosye Laprès
Kredi, manm ekip ak detay teknik konseptè a bay.
- Pwopriyete Inik
- This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
- Dimansyon & Anbalaj
- product dimensions, 82 mm x 25 mm x 125 mm
- Etikèt
- Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
- Teknoloji Pwodiksyon
- The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
- Defi Dizayn
- Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
- Rechèch
- Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
- Enspirasyon
- The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
- Dire Pwojè
- The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
- Fliks Operasyon
- Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.
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