Dizayn Wellkaya Fonksyon Prensipal: Bonbon Èrbal ak Pitimi pa Dheeraj Bangur se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.
BwonzAnbalaj· 2026
Wellkaya Fonksyon Prensipal: Bonbon Èrbal ak Pitimi
Kliyan: Brandsthan
Gayan A' Design Award Bwonz nan Kategori Anbalaj
Gayan Pri Verifye
Verifye Estati Pri pou #178726Konsepsyon an
Konsènan Wellkaya Fonksyon Prensipal: Bonbon Èrbal ak Pitimi
Tèks Liv: Sistèm anbalaj la kominike benefis èrbal fonksyonèl yo atravè yon yerachi tipografik klè ak yon òganizasyon enfòmasyon byen estriktire. Twa varyant yo diferansye yo lè yo itilize kodifikasyon koulè kontwole, aliyman gri konsistan, ak ikonografi konsi pou rekonesans rapid. Gravi botanik vintaj yo refere ak konesans èrbal tradisyonèl, pandan konpozisyon senplifye yo kenbe lizibilite nan anviwònman komèsyal yo. Detay ki retni sipòte klète ak konsistans. Konsepsyon an balanse referans kiltirèl yo ak estrikti kontanporen, sa ki asire lizibilite ak diferansyasyon.
Rekonesans lan
Konsènan A' Design Award Bwonz
Wellkaya Fonksyon Prensipal: Bonbon Èrbal ak Pitimi se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Wellkaya Fonksyon Prensipal: Bonbon Èrbal ak Pitimi pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Wellkaya Fonksyon Prensipal: Bonbon Èrbal ak Pitimi satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Dèyè Konsepsyon an
Dosye Laprès
Kredi, manm ekip ak detay teknik konseptè a bay.
- Pwopriyete Inik
- Wellkaya Millets Herbal Cookies presents a holistic packaging system that integrates ayurvedic knowledge with contemporary typographic structure and clear iconography. Each variant Medho for brain support, Tejo for digestive balance, and Ojivo for immunity, is distinguished through a structured hierarchy and functional communication. Vintage herbal engravings and agricultural references reinforce authenticity, while eco-conscious material choices support sustainability. The design achieves commercial clarity and cultural depth within a cohesive visual framework.
- Dimansyon & Anbalaj
- 174 mm x 60 mm x 198 mm
- Etikèt
- Wellkaya, Herbal Cookies, Tejo, Medho, Ojivo, Ayurvedic Cookies, Healthy Cookies
- Teknoloji Pwodiksyon
- The packaging is produced using 350 GSM premium-grade paperboard for structural strength and a luxury hand-feel. Selective UV embossing highlights the product name and herbal ingredients, while gold foiling is applied to the brand logo and “Millets Herbal Cookies” for refined visual balance. Inside, a metallic organic-texture paper pouch is used for each set of two cookies to preserve freshness. The outer pouch features a custom WellKaya pattern, ensuring brand continuity and premium shelf appeal.
- Defi Dizayn
- The main challenge was balancing wellness credibility with a premium visual language without making the product feel medicinal or overly decorative. Internally, the brand needed to respect traditional Ayurvedic values while appealing to modern consumers. Externally, limitations of paper strength, foiling precision, and UV embossing alignment required multiple production trials. Regulatory clarity, shelf readability, and cost control were also key obstacles. These challenges were resolved through material testing, simplified layouts, and refined finishing techniques that ensured both beauty and practicality.
- Rechèch
- This project is based on qualitative and exploratory research aimed at creating premium yet approachable wellness packaging. The objective was to balance functionality, trust, and visual appeal. The methodology included market study, material testing, and user experience mapping. Data was gathered through shelf audits, competitor reviews, material sampling, and print trials. Health-conscious consumers and retail environments were observed. The results showed improved clarity, usability, and perceived value. Key insights revealed that subtle luxury enhances trust. The research positively impacted brand positioning, shelf presence, and user engagement in real market conditions.
- Enspirasyon
- The inspiration emerged from examining how ancient ayurvedic formulations addressed cognition, vitality and balance. By studying ayurvedic principles and manuscripts alongside current dietary trends and unhealthy lifestyles, the project reimagines classical wisdom through a modern design framework, offering a healthier snacking alternative aligned with todays lifestyle.
- Dire Pwojè
- The project started in April 2025 in Jaipur and finished in June 2025 in Jaipur.
- Fliks Operasyon
- The outer box opens smoothly to reveal neatly packed inner pouches, making the experience clean and intuitive. Each pouch contains two cookies, ensuring portion control and freshness. The inner pack is easy to tear, keeping the cookies crisp. Clear product naming and ingredient highlights guide the user instantly. The design flows from outer pack to inner pouch, creating a satisfying, hygienic, and premium unboxing experience that performs better in daily use and storage.
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