Heritage Wrap Beverage Packaging Fonksyon Prensipal: Anbalaj Bweson pa Kazuo Fukushima and Aya Tanaka

Dizayn Heritage Wrap Beverage Packaging Fonksyon Prensipal: Anbalaj Bweson pa Kazuo Fukushima and Aya Tanaka se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2026

Heritage Wrap Beverage Packaging Fonksyon Prensipal: Anbalaj Bweson

pa Kazuo Fukushima and Aya Tanaka

Kliyan: Meiji China Investment Co.,Ltd.

Gayan A' Design Award Ajan nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #179695

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Heritage Wrap Beverage Packaging Fonksyon Prensipal: Anbalaj Bweson

Tèks Liv: Konsepsyon anbalaj bweson sa a reentèprete yon klasik late te nwa atravè yon ekspresyon grafik kontanporen. Yo abstrè motif dekoratif tradisyonèl yo nan yon modèl vlope kontinyèl ki amelyore vizibilite soti nan tout ang pandan l ap kreye yon koule vizyèl ki gen ritm. Yon etikèt santral byen estriktire etabli klète ak yerachi, pandan l ap balanse richès dekoratif ak lizibilite. Konsepsyon an bay yon prezans rafine men aksesib, ki asire yon rekonesans solid sou etajè ak yon konsistans vizyèl atravè divès anviwònman komès an detay.

Rekonesans lan

Konsènan A' Design Award Ajan

Heritage Wrap Beverage Packaging Fonksyon Prensipal: Anbalaj Bweson se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Heritage Wrap Beverage Packaging Fonksyon Prensipal: Anbalaj Bweson pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Heritage Wrap Beverage Packaging Fonksyon Prensipal: Anbalaj Bweson se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Heritage Wrap is a beverage packaging design that reinterprets a classic black tea latte through a contemporary graphic system. Traditional decorative motifs are transformed into a continuous wrap pattern that enhances shelf impact while preserving clarity and hierarchy. A structured central label anchors the composition, balancing rich visual expression with functional legibility across multiple retail orientations.
Dimansyon & Anbalaj: Carton package: approx. 65 mm (W) x 65 mm (D) x 160 mm (H).
Capacity: 300 mL.
Materials include laminated paperboard carton, plastic screw cap, food-grade internal coating. All specifications follow metric ISO standards.
Etikèt: Packaging design, Beverage packaging, Tea drink, Cultural pattern, Graphic identity, Retail design, Chinese market, Contemporary heritage
Teknoloji Pwodiksyon: The packaging is produced using high resolution offset printing on laminated paperboard cartons. Multi color pattern layers were carefully calibrated to ensure color consistency and alignment across folded surfaces. Matte coating is applied to improve tactile quality and reduce glare, while standard recyclable carton materials support large-scale production.
Defi Dizayn: The primary challenge was balancing decorative richness with clarity in a compact beverage format. Traditional motifs risked visual overload when applied to small surfaces and folded cartons. Through repeated iteration, scale adjustment, and layout control, the design achieves visual energy without compromising legibility, production feasibility, or retail performance.
Rechèch: Type of Research: Applied design research.
Objectives: Modernize a traditional beverage visual identity.
Methodology: Visual analysis, pattern studies, packaging tests.
Tools: Market benchmarking, prototyping, print trials.
Participants: Designers and brand stakeholders.
Results: Strong shelf recognition and visual differentiation.
Impact: Reinforced brand presence through culturally adaptive design.
Enspirasyon: The design was inspired by the challenge of presenting a familiar tea based beverage in a way that feels both contemporary and culturally grounded. Research into traditional textile and ornamental patterns informed a modern reinterpretation that avoids nostalgia. The goal was to translate heritage into rhythm, color, and structure that resonate with today’s urban consumers.
Dire Pwojè: The project started in December 2024 in Shanghai and was completed in February 2025. It was developed for Meiji China and launched commercially in the Chinese market in 2025 through nationwide retail distribution channels.
Fliks Operasyon: Consumers interact with the packaging primarily through visual recognition. The all around pattern creates immediate shelf visibility from any angle, while the framed label provides clear product information at first glance. The screw-cap carton supports easy opening, resealing, and comfortable single hand use in everyday consumption scenarios.
Manm Ekip: Creative Director: Kazuo Fukushima, Graphic Designer: Aya Tanaka and Account Director: Xu Xuehua
Kredi Imaj: SHANGHAI NO PROBLEM BRAND DESIGN CO.LTD