Horse Year Anbalaj pou Ti Bwa Lansan pa Bingran Zhao

Dizayn Horse Year Anbalaj pou Ti Bwa Lansan pa Bingran Zhao se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2026

Horse Year Anbalaj pou Ti Bwa Lansan

pa Bingran Zhao

Kliyan: BeiHang University

Gayan A' Design Award Bwonz nan Kategori Anbalaj

4,142

Gayan Pri Verifye

Verifye Estati Pri pou #179810

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Horse Year Anbalaj pou Ti Bwa Lansan

Horse Year se yon seri anbalaj pou ti bwa lansan. Konsepsyon an santre sou karaktè chinwa nan ekriti so (seal script) ki vle di cheval, konbine avèk langaj lineyè talisman Dawois yo ak motif lafimen. Senk varyant swiv yon sik koulè ki baze sou Senk Eleman yo: metal, dlo, bwa, dife ak tè. Senk bwat yo ka plase yonn bò kote lòt pou fòme imaj yon cheval k ap galope. Yon plato enteryè rale soti pou revele lansan an ak yon mesaj benediksyon. Katon san kouch (uncoated paperboard), lank a baz soya ak yon plato an pat papye moule sipòte resiklaj.

Rekonesans lan

Konsènan A' Design Award Bwonz

Horse Year Anbalaj pou Ti Bwa Lansan se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Horse Year Anbalaj pou Ti Bwa Lansan pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Horse Year Anbalaj pou Ti Bwa Lansan satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This packaging series transforms the seal script Chinese character for Horse and the linear language of Daoist talismans into a contemporary visual system tailored for incense products. Through a color cycle derived from the generative logic of the Five Elements and the subtle integration of flowing 2026 curves the five variants are unified into a coherent narrative regarding time and blessing. The design merges ritual sensibility emotional experience and everyday usability enabling users to intuitively select incense according to their emotional state rather than engaging with the packaging merely as a decorative container.
Dimansyon & Anbalaj: Width 160 mm × Depth 40 mm × Height 70 mm
Etikèt: Incense packaging, Year of the Horse, Chinese zodiac, Five Elements, Daoist talisman
Teknoloji Pwodiksyon: The packaging employs uncoated paperboard soy based inks and restrained hot stamping to emphasize the seal script visual while ensuring recyclability. Constructed through die cutting and folding the design utilizes a molded pulp inner tray instead of plastic. The graphic system is developed by vectorizing strokes from seal script and Daoist talismanic lines refined through rigorous prototyping and color calibration.
Defi Dizayn: The primary challenge lies in translating specific cultural elements like seal script the Five Elements and Daoist motifs into a contemporary global packaging language avoiding stereotypical Oriental imagery. Research balanced historical literature with youth aesthetic preferences selecting motifs that convey cultural depth without religious misinterpretation. Execution complexity arose from controlling fine lines on uncoated paper using soy based inks. Multiple proof iterations ensured both environmental sustainability and visual precision.
Rechèch: This qualitative design study seeks to reintegrate traditional incense and Daoist culture into the daily lives of younger audiences. The research methodology synthesized literature reviews on Five Elements symbolism with competitive market analysis. Interviews and user testing with participants aged 20 to 35 investigated specific habits and aesthetic preferences. Findings revealed that minimalist narrative driven and emotionally expressive designs are preferred for gifting purposes. These insights directly informed decisions regarding the final form color system and copywriting strategy.
Enspirasyon: Inspired by Chinese incense culture this project celebrates the 2026 Year of the Horse through the Five Elements. The design condenses Eastern philosophy into packaging by blending the seal script horse character with Daoist talismans and smoke patterns. Hidden curves subtly form the number 2026. The color system follows the generative cycle of Metal Water Wood Fire and Earth. This chromatic logic connects five variants inviting users to select a fragrance and an auspicious intention for the day.
Dire Pwojè: The project started in May 2025 in Beijing China and finished in November 2025.
Fliks Operasyon: Users may first align the five individual boxes side by side to assemble a complete image of a galloping horse, and then select the incense corresponding to a particular color and Five Elements attribute according to their current mood or usage scenario. The packaging is opened by pulling out an inner tray, through which the incense and its associated blessing message are revealed simultaneously. This deliberately slowed opening action creates a brief "pre-ritual" moment before the act of lighting the incense.
After use, the outer boxes can be retained as modular desktop storage units or framed as decorative panels, allowing the packaging to continue functioning beyond a single-use context. In this way, the interaction extends beyond one-time consumption and encourages sustained engagement with the product and its cultural narrative.
Patant: Bingran Zhao
Kredi Imaj: Image #1：Bingran Zhao
Image #2：Jiuxiao Cui
Image #3：Zhou