Once Upon a Rabbit Fonksyon Prensipal: Kout Metraj Anime pa Jesseter Wang and Hannah Sun

Dizayn Once Upon a Rabbit Fonksyon Prensipal: Kout Metraj Anime pa Jesseter Wang and Hannah Sun se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Bwonz nan Kategori Konpetisyon Fim.

BwonzFim· 2026

Once Upon a Rabbit Fonksyon Prensipal: Kout Metraj Anime

pa Jesseter Wang and Hannah Sun

Gayan A' Design Award Bwonz nan Kategori Fim

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Gayan Pri Verifye

Verifye Estati Pri pou #180467

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Once Upon a Rabbit Fonksyon Prensipal: Kout Metraj Anime

Tèks Liv: Once Upon a Rabbit se yon pwojè konsepsyon anime ki enspire pa detay kiltirèl Fèt Lantèn nan ak souvni vizyèl anfans. Travay la etabli yon langaj vizyèl dous ak ekspresif atravè yon melanj fòm dimansyonèl ak yon sansibilite desen fèt alamen, kreye imaj ki santi yo alafwa estriktire epi jwe. Motif ki repete tankou lapen an ak Tangyuan, boul diri, yo itilize kòm ank vizyèl, pandan ke mouvman, ritm, ak konpozisyon mete anfaz sou atmosfè ak kontinwite, sa ki bay yon eksperyans konsepsyon kowerans ki ansire nan chalè, familyarite, ak rezonans kiltirèl.

Rekonesans lan

Konsènan A' Design Award Bwonz

Once Upon a Rabbit Fonksyon Prensipal: Kout Metraj Anime se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Once Upon a Rabbit Fonksyon Prensipal: Kout Metraj Anime pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Once Upon a Rabbit Fonksyon Prensipal: Kout Metraj Anime satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Once Upon a Rabbit is an animated short inspired by childhood memories and subtle cultural details of the Lantern Festival. Guided by the recurring presence of the rabbit and tangyuan (rice balls), the film unfolds as a sequence of connected moments that gradually lead toward a shared table. The piece emphasizes emotional flow and visual association over explicit storytelling, capturing the lively warmth of the Lantern Festival.
Dimansyon & Anbalaj: 16x9 video file
Etikèt: Animation, Motion Design, Illustration, Culture, Year of Rabbit
Teknoloji Pwodiksyon: The project was produced using a hybrid 3D and 2D animation workflow. Core scenes and motion were created in Cinema 4D, with a focus on modeling and animation. The renders were then composited in Adobe After Effects, where textures, graphic details, and subtle motion accents were added to achieve a cohesive, handcrafted visual quality.
Defi Dizayn: A key creative challenge was achieving a sense of warmth and human touch within a digitally constructed visual environment. The project sought to avoid a rigid or overly polished appearance by introducing texture, softness, and brush-like qualities into form and motion. Balancing control and imperfection required careful visual restraint, ensuring the imagery remained expressive and inviting while maintaining coherence and clarity throughout the animation.
Rechèch: This project is based on exploratory design research focused on visual expression and cultural memory. The objective was to understand how abstract form, color, and motion could evoke familiarity associated with the Lantern Festival without relying on literal depiction. The research was conducted through visual experimentation, reference studies, and iterative sketching using digital tools. Observations were drawn from personal memory, cultural imagery, and repeated motion tests. The results informed a visual language that balances simplicity and expressiveness, demonstrating how motion design can translate shared cultural atmosphere into an accessible and emotionally resonant visual experience.
Enspirasyon: Once Upon a Rabbit was inspired by childhood memories and subtle cultural details of the Lantern Festival. The project explores the use of 3D techniques rendered with a 2D sensibility, creating a vivid yet dreamlike visual language reminiscent of childhood doodles. By prioritizing mood, memory, and shared cultural experience over literal representation, the work aims to evoke a sense of warmth and nostalgia through motion.
Dire Pwojè: The project was developed and completed in 2023 as an independent animation project, produced remotely.
Fliks Operasyon: Motion unfolds through a sequence of gentle transformations, where shapes, colors, and motifs transition fluidly between scenes. Visual elements expand, contract, and reorganize to guide attention and create continuity, allowing the design to feel cohesive while maintaining a sense of lightness and rhythm throughout the experience.
Manm Ekip: Jesseter Wang,
Hannah Sun
Kredi Imaj: Direction / Design / Animation: [Jesseter Wang & Hannah Sun]
Music / Sound: [Davis Aguirre]