Dizayn Cafe Guardiao Anbalaj Kafe pa Tipz se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2026

Cafe Guardiao Anbalaj Kafe

pa Tipz

Kliyan: Cooabriel

Gayan A' Design Award Bwonz nan Kategori Anbalaj

6,624

Gayan Pri Verifye

Verifye Estati Pri pou #181277

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Cafe Guardiao Anbalaj Kafe

Cafe Guardiao se yon konsepsyon anbalaj pou yon kafe griye ak moulen premium ki pwodwi pa yon koperativ brezilyen. Idantite vizyèl la chita sou yon ilistrasyon akanj, ki desine nan yon stil gravi, ak zèl pwoteksyon kòm eleman grafik dominan an. Tipografi solid kreye yon yerachi vizyèl klè nan pwen lavant lan. Yon bann etikèt endike nivo griyaj la, orijin koperativ la, ak kontni 100 pousan conilon pi a. Enpresyon fleksografik sou sipò kraft ak lamine mat bay anbalaj la yon fini mat ak yon sifas taktil.

Rekonesans lan

Konsènan A' Design Award Bwonz

Cafe Guardiao Anbalaj Kafe se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Cafe Guardiao Anbalaj Kafe pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Cafe Guardiao Anbalaj Kafe satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Cafe Guardiao is a premium roasted and ground coffee packaging redesign for Cooabriel, the largest conilon coffee cooperative in Latin America. The new identity, anchored by the archangel Sao Gabriel and its protective wings, communicates purity, origin, and quality. The matte finish and bold typography ensure standout shelf presence, differentiating the brand from mass-market competitors.
Dimansyon & Anbalaj: This package is 110 mm wide, 60 mm deep, and 220 mm tall.
Etikèt: coffee packaging, conilon coffee, cooperative branding, product redesign, brand repositioning, matte packaging, food packaging, Brazilian design, premium packaging, point of sale
Teknoloji Pwodiksyon: The packaging was developed through a structured brand strategy process followed by visual identity design. Flexographic printing on kraft and matte laminated substrates was employed to achieve the premium matte finish. Illustration work combined engraving-style line art with typographic hierarchy, producing tactile and visual differentiation at the point of sale.
Defi Dizayn: The central challenge was repositioning a coffee variety historically linked to low quality. Conilon carries market stigma even in its producing region, and a prior launch had failed, leaving negative brand memory among buyers. The redesign required a complete visual break from that history while remaining authentic to its cooperative origin. Mass-market shelf pressure demanded bold differentiation. Matte lamination and substrate selection required sampling to ensure print fidelity within costs.
Rechèch: Applied qualitative research. Objective: identify barriers to purchase intent for Conilon coffee and define a visual positioning capable of sustaining a premium price. Method: immersion at the Cooabriel cooperative, shelf audits in supermarkets across Greater Vitória, and interviews with directors, cuppers, and retail partners. Results: the Traditional line increased 45 percent in sales volume, and Extra Forte increased 17 percent. The new packaging enabled access to retail chains previously closed to the brand.
Enspirasyon: The inspiration emerged from a deep immersion in the cooperative and its values. The archangel concept - a guardian watching over the beans, the farmers, and the consumer - became the brand soul. Conilon coffee carries historical stigma; the design sought to overcome this through visual nobility, celebrating the unique characteristics of this 100 percent pure Brazilian coffee variety.
Dire Pwojè: The project was developed in Vitoria, Espirito Santo, Brazil. The new packaging was launched in January 2025.
Fliks Operasyon: The packaging communicates directly at the point of sale, guiding the consumer through a clear visual hierarchy: the archangel illustration creates an immediate emotional connection, the bold product name confirms variant identity, and the label band delivers key quality claims - 100% pure conilon, cooperative origin, and roast level. The matte finish invites physical interaction, reinforcing a premium tactile experience. The design rewards closer inspection, building trust and purchase intent progressively.
Manm Ekip: Creative Director: Ricardo Montenegro Pessanha
Creative Designer: Mateus Matos Montenegro