Tao Hua Ji Anbalaj Bwat Kado pa Zhou Jingkuan

Dizayn Tao Hua Ji Anbalaj Bwat Kado pa Zhou Jingkuan se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2026 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2026

Tao Hua Ji Anbalaj Bwat Kado

pa Zhou Jingkuan

Kliyan: Dong'e E Jiao

Gayan A' Design Award Ajan nan Kategori Anbalaj

17,093

Gayan Pri Verifye

Verifye Estati Pri pou #181701

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Tao Hua Ji Anbalaj Bwat Kado

Tao Hua Ji se yon konsepsyon anbalaj bwat kado pou yon ti manje ki ede nouri po a e ki vize fanm. Yon flè pechye woz an twa dimansyon k ap fleri sèvi kòm eleman vizyèl prensipal la, ki reflete non mak la ak eleman vizyèl mak la. Dorasyon ak enpresyon an relyèf bay petal yo yon teksti an kouch ki rete vizib depi lwen sou etajè magazen ki chaje ak pwodwi. Yon manch pèmèt moun pote li fasil, kidonk bwat la apwopriye pou bay kado. Anndan an, yon kouch PET transparan enprime ak motif yo ak karakteristik kle pwodwi a.

Rekonesans lan

Konsènan A' Design Award Ajan

Tao Hua Ji Anbalaj Bwat Kado se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Tao Hua Ji Anbalaj Bwat Kado pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Tao Hua Ji Anbalaj Bwat Kado se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
Dimansyon & Anbalaj: 430*100*255mm
Etikèt: TAO HUA JI
Teknoloji Pwodiksyon: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Defi Dizayn: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Rechèch: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Enspirasyon: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Dire Pwojè: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Fliks Operasyon: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Patant: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Manm Ekip: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Kredi Imaj: Zhou Jingkuan（Creator）