Songfengruo Ancient Tree Anbalaj Te Nwa by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.
BwonzAnbalaj· 2026
Songfengruo Ancient Tree Anbalaj Te Nwa
Client: Songfengruo
A' Design Award Bwonz Winner in Anbalaj Category
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- Verified Award Winner
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The Design
About Songfengruo Ancient Tree Anbalaj Te Nwa
Songfengruo Ancient Tree se yon bwat kado ki fèt pou te nwa premye kalite. Bwat deyò a mezire 240 mm pa 60 mm pa 240 mm epi li kenbe twa ti tiwa, chak 65 mm pa 40 mm pa 150 mm. Yo te kreye yon senbòl zegwi pen pou mak la epi yo repete l kòm yon motif an mozayik sou tiwa yo. Enpresyon an relyèf san koulè ajoute pwofondè sou papye plat la. Tiwa yo ki byen ranje raple ekran pliyan Chinwa a. Ton mawon fonse ak papye ki gen fib ak teksti te eksprime rechèch mak la pou lanati, sante, ak kalite.
The Recognition
About the A' Design Award Bwonz
Songfengruo Ancient Tree Anbalaj Te Nwa se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Songfengruo Ancient Tree Anbalaj Te Nwa pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Songfengruo Ancient Tree Anbalaj Te Nwa satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
- Dimensions & Packaging
- Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
- Tags
- Branding, Packaging, Tea
- Production Technology
- The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
- Design Challenge
- The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
- Research
- The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
- Inspiration
- We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
- Project Duration
- The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
- Operation Flow
- The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
- Patents
- Copyrights belong to Songfengruo, 2025.
- Team Members
- Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
- Image Credits
- Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.
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