Cervinago Rosso Konsepsyon Anbalaj pa Luigi Mazzei

Dizayn Cervinago Rosso Konsepsyon Anbalaj pa Luigi Mazzei se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2019 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2019

Cervinago Rosso Konsepsyon Anbalaj

pa Luigi Mazzei

Kliyan: Azienda Agricola Cerchiara

Gayan A' Design Award Bwonz nan Kategori Anbalaj

13,810

Gayan Pri Verifye

Verifye Estati Pri pou #81713

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Cervinago Rosso Konsepsyon Anbalaj

Nan kòmansman ane 1940 yo, yon kouran sinematografik yo rele "noir" te pran plas. Protagonist prensipal la te tounen yon dam nwa, séduire ak elegant, mete rad nwa. Idantite ki reprezante ak konsepsyon etikèt la enspire pa fim Billy Wilder "Double Indemnity". Fondasyon etikèt la ak lèt type Cervinago raple kontni an kache nan boutèy la ak lipstick dam nwa a. Zòn pwodiksyon jewografik domine nan lòt tipografi yo. Enfografi sou etikèt la dèyè mete aksan sou karakteristik prensipal yo nan boutèy la.

Rekonesans lan

Konsènan A' Design Award Bwonz

Cervinago Rosso Konsepsyon Anbalaj se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Cervinago Rosso Konsepsyon Anbalaj pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Cervinago Rosso Konsepsyon Anbalaj satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Thanks to the usage of a typeface 30s styles, the bottle has been dressed with a dark dress, at the same time elegant and seductive. The red lettering of Cervinago predominates over the entire label, and represents the dark lady of cinematographic stereotype of those years. The red revokes both the hidden content of the bottle and the lipstick of the dark lady on the glass, common picture in the movies.
Dimansyon & Anbalaj: Wine bottle 75 cl Height : 280mm Diameter : 68mm
The label consists of two parts: the main label (80 x 110 mm), and the back label (70 x 80 mm)
Etikèt: wine, label, packaging, Packaging design, brand identity, Cervinago
Teknoloji Pwodiksyon: An uncoated, matt, woodfree printing paper with a tactile hand made appearance and feel. Wet strength and anti fungicidal treated it is specially designed for the labeling of luxury goods, wines and beverages in particular.
Defi Dizayn: The invite to discover the mystery through the seduction of the product is a metaphorical recall to the conceptual exceedance of little known territory of Alta Ionian Calabria, out of the mass tourist destinations and ideal for lovers of natural and rural experiences linked to the high quality products poorly known and procurable.
Rechèch: Starting from the key contents (from the conceptual basis) of the semiotic square of Floch (that defines the conceptual reason according to which a consumers choose a good or a service), the branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. Seduction and mystery, playful and utopian values capture the attention of the consumer, inviting him to discover the content of the bottle and the geographical area in which it is born.
Enspirasyon: The branding strategy of the label, inspired by noir movies 40s styles, conveys on the front of the bottle the playful and utopian values of the product and on the back the critical ones. The label, with a black background, takes the same atmosphere of the noir movies 40s styles, in which the main character was often an elegant seductive and mysterious woman.
Dire Pwojè: The project lasted five months, from February 2017 to July 2017 and it was created in Trebisacce (Cosenza, Italy). It was shown at 2018 in Verona at Vinitaly International Packaging Competition 2018 (Winning the Bronze Label)
Fliks Operasyon: The main pillars of the communication strategy are quality, territory and origin. The above mentioned values are reflected in the communication path of the label, aimed at informing the customers on the whole production cycle of Cervinago. The infographics on the back of the label have been designed to be engaging peoples, giving clues of the main features of the wine as the year, serving temperature and alcoholic richness. The main goal of the icons is to support the customer that is habits to read less and less because he is influenced by the prevailing and overabundant web communication full of text.
Manm Ekip: Designer: Luigi Mazzei
Kredi Imaj: Image#1: Photographer Luigi Mazzei, 2019
Optional Image#1: Photographer Luigi Mazzei, 2019
Optional Image#2: Photographer Luigi Mazzei, 2019
Optional Image#3: Photographer Luigi Mazzei, 2019
Optional Image#4: Photographer Luigi Mazzei, 2019
Image Profile: Photographer Gaetano Gianzi, 2019
Video Credits: Luigi Mazzei, 2019