Mirzam: Monsters Collection Anbalaj Chokola pa Backbone Branding

Dizayn Mirzam: Monsters Collection Anbalaj Chokola pa Backbone Branding se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2021 A' Design Award Lò nan Kategori Konpetisyon Dezayn Anbalaj.

LòAnbalaj· 2021

Mirzam: Monsters Collection Anbalaj Chokola

pa Backbone Branding

Kliyan: Backbone Branding

Gayan A' Design Award Lò nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #86552

Vizite Sit la Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Mirzam: Monsters Collection Anbalaj Chokola

Chokola-mizisyen ki soti nan UAE (Emira Arab Ini) te bezwen mak pou chokola atizanal pwa-a-bar. Soti nan non ak idantite nan konsepsyon pwodwi a ak anbalaj, ekip la te fèt chak eleman ak yon istwa kaptivan alantou konsèp la antye. Yo te kreye mak la ki baze sou vwayaj atravè ansyen Oryan an sou wout ak chemen oseyan yo te bliye depi lontan. Yon vwayaj soti nan yon peyi nan yon lòt, rankontre monstr ak karaktè mitik. Konsepsyon anbalaj la se ilizyon yon vwayaj ant mit ak reyalite.

Rekonesans lan

Konsènan A' Design Award Lò

Mirzam: Monsters Collection Anbalaj Chokola se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Mirzam: Monsters Collection Anbalaj Chokola pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Mirzam: Monsters Collection Anbalaj Chokola kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Dimansyon & Anbalaj: Width 31 mm x Depth 1 mm x Height 61 mm
Etikèt: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Teknoloji Pwodiksyon: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Defi Dizayn: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Rechèch: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Enspirasyon: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Dire Pwojè: January-September 2015, Yerevan, Armenia
Fliks Operasyon: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Patant: Copyrights belong to Mirzam Chocolate Makers
Manm Ekip: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Kredi Imaj: All Photo Credits to Bacbkone Branding