The Soul of Maotai Flavour Wu Anbalaj Boutèy Alkòl by Li Zuo

The Soul of Maotai Flavour Wu Anbalaj Boutèy Alkòl by Li Zuo is a highly esteemed winner of the very prestigious 2020 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2020

The Soul of Maotai Flavour Wu Anbalaj Boutèy Alkòl

by Li Zuo

Client: Wendao WD Creativity

A' Design Award Ajan Winner in Anbalaj Category

18,455

Verified Award Winner

Verify Award Status for #86639

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Soul of Maotai Flavour Wu Anbalaj Boutèy Alkòl

Wu se yon konsepsyon anbalaj pou yon alkòl gou Maotai wo kalite. Boutèy la gen fòm yon gout likid, ki eksprime lide ke alkòl ki anndan an se yon esans rafine. Sifas vè a vernise epi logo a gildé. Bwat deyò a fèt ak bwa natirèl ki grave ak yon motif grenn dlo, ki fè eko ak fòm boutèy la epi ki ka resikle. Yo te itilize yon moul vè ki grave nan bwa nan pwodiksyon an. Ansanm konplè a mezire 260 mm lajè, 140 mm pwofondè ak 300 mm wotè. Konsepsyon an ede achtè yo konprann karaktè alkòl la.

The Recognition

About the A' Design Award Ajan

The Soul of Maotai Flavour Wu Anbalaj Boutèy Alkòl se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann The Soul of Maotai Flavour Wu Anbalaj Boutèy Alkòl pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. The Soul of Maotai Flavour Wu Anbalaj Boutèy Alkòl se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Moutai flavored soul "Wu" (understanding) series, product positioning luxury goods, each bottle of wine is the essence of refining the essence, the design award takes the shape of water droplets as the appearance, the glass is used for baking flowers, the outer box uses natural wood, water pattern The shape melts into it, representing a good visual perception of the understanding of the wine. Let consumers understand the essence of the product.
Dimensions & Packaging: 260 mm wide, 140 mm deep and 300 mm high
Tags: Maotai , Maotai Bottles, Emotional Water, Packaging Design
Production Technology: Wood carved glass mold
Research: To study the water form deduced by wood and to develop water drop bottles by glass
Inspiration: The soul of Maotai-flavour Packaging Design Description of the series of “Wu”(Understanding):
The difference between Maotai flavour liquor and other distilled liquor is that it has a complicated brewing technique. It has been brewed for 1 year, 2 times for putting grains, 9 times for cooking, 8 times for fermentation, 7 times for taking liquor, and 5 years for storage. And then the bartender blends 7 rounds of the liquor, especially the process of blending is the combination of technology and art. The soul of Maotai-flavour is the high-end product of this type, the luxury of the liquor, and the bartender's understanding of Maotai flavour liquor,and it refines the essence of Maotai flavour liquor. The design uses the liquor drop as the bottle shape, meaning the soul of Maotai flavour is the drop of the essence of the Maotai flavor liquor, the bottle body is sprayed the glaze on it's glass, the logo is gilded, and the outer box is made of precious wood with the grain of water, which can be recycled, and it is an echo to the bottle shape.
Project Duration: The project started in Guangzhou in November 2018, completed in Guangzhou in February 2019, and was listed in Guizhou in May 2019.
Team Members: Creative：lizuo Design：lizuo