Bakers Dozen Egg Carton Fonksyon Prensipal: Kès Ze by Randy Ludacer

Bakers Dozen Egg Carton Fonksyon Prensipal: Kès Ze by Randy Ludacer is a highly esteemed winner of the very prestigious 2020 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2020

Bakers Dozen Egg Carton Fonksyon Prensipal: Kès Ze

by Randy Ludacer

Client: Baker's Dozen Egg Cartons, LLC

A' Design Award Ajan Winner in Anbalaj Category

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Colors

The Design

About Bakers Dozen Egg Carton Fonksyon Prensipal: Kès Ze

Bwat Kès Ze Baker's Dozen se yon kès ki fèt ak pat moulen ki ka itilize plizyè fwa e ki kenbe 13 ze. Ze yo ranje nan de ranje kat, ak yon ranje senk nan mitan yo. Kès la fèt ak papye 100 pousan resikle, lè yo itilize metòd tradisyonèl fib papye moulen an. Gwo machin anbalaj yo manyen kantite ze pè, kidonk kès 13-ze a fèt pou ti pwodiktè ki anbale ze ak men yo nan estand fèm ak mache kiltivatè yo. Yon logo grave anndan an kenbe sifas la lis, kidonk kiltivatè yo ka mete pwòp etikèt yo.

The Recognition

About the A' Design Award Ajan

Bakers Dozen Egg Carton Fonksyon Prensipal: Kès Ze se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Bakers Dozen Egg Carton Fonksyon Prensipal: Kès Ze pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Bakers Dozen Egg Carton Fonksyon Prensipal: Kès Ze se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A reusable, molded pulp egg carton that holds 13 eggs. For small egg producers who pack their eggs by hand. Farm stands, farmer's markets and the like.
Dimensions & Packaging: Width 210 mm x 152 mm x 72 mm (closed)
Tags: egg carton, baker's dozen, package design, structural design
Production Technology: Although the Baker's Dozen Egg Carton contains an unconventional number of eggs, it is manufactured using a deliberately traditional method. Egg cartons made of molded paper fiber have have a long history. In this way the Baker's Dozen carton was designed to be structurally strange, yet familiar. (It is also made of 100% recycled paper.)
Design Challenge: Realizing that our customers were not retail consumers, but small poultry farms, we consulted directly with them - the famers who had been contacting us. What we learned that their customers typically reuse cartons, bringing them back to be refilled. Realizing that our customers had customers of their own, we came up with a self-effacing, debossed logo. This gave farmers the option of smoothly covering our logo with their own labels. Or they could simply rely on the carton's self-explanatory statement: "Contains 13 Farm fresh Eggs."
Research: Early on, a few large egg producers had expressed interest in our new 13-egg carton, but their egg-packing machinery was only designed to pack eggs in pairs. They could only handle even numbers like, 6, 12 or 18 eggs. To pack an odd number like 13 eggs, they would need to make a major retooling investment.

This meant that, for the time being, our cartons would only be practical for small egg-producers who would be packing their eggs by hand. (Farm-stands, farmer's markets and the like.)
Inspiration: Maybe it was a counter-intuitive response to finding out that my cholesterol levels were slightly elevated. But, in 2011, I began to play around with an idea for fitting even more eggs into a carton. The Baker's Dozen Egg Carton was the eventual result.
Project Duration: The project has taken about 8 years, in all, to complete.
Operation Flow: In 2012, when the Baker's Dozen Egg Carton was still only a concept, the Huffington Post listed the Baker's Dozen Egg Carton as 1 of several packaging concepts they wished were real.

Naturally, I wanted to grant their wish. But how?

Then I got a call in from Willow Valley Farms in Nebraska. And I had to tell them what I'd told so many others: that the product did not yet exist.

Together we formed Baker's Dozen Egg Cartons, LLC
Patents: Baker's Dozen Egg Cartons, LLC. (trademarks pending)