Diaoyutai Diaoyutai: Konsepsyon Anbalaj pou Alkòl by Jiabo Lu and Kun Luo

Diaoyutai Diaoyutai: Konsepsyon Anbalaj pou Alkòl by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2020

Diaoyutai Diaoyutai: Konsepsyon Anbalaj pou Alkòl

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner

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Colors

The Design

About Diaoyutai Diaoyutai: Konsepsyon Anbalaj pou Alkòl

Diaoyutai se yon konsepsyon anbalaj ki fèt pou yon alkòl chinwa wo gam. Modèl dragon an, ki te reprezante pi gwo imaj enperyal nan ansyen Lachin, itilize kòm eleman dekoratif prensipal la. Bouchon boutèy la gen anpil detay, epi fòm kare li fè nou sonje so an jad ki te senbolize pouvwa enperyal la. Boutèy la menm rete trè senp. Kontras ant dekorasyon rich la ak sifas senp yo kreye yon imaj vizyèl solanèl ak yon karaktè chinwa distenk. Bwat deyò a fèt ak papye ki ka resikle, epi boutèy la fèt ak seramik tradisyonèl chinwa.

The Recognition

About the A' Design Award Ajan

Diaoyutai Diaoyutai: Konsepsyon Anbalaj pou Alkòl se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Diaoyutai Diaoyutai: Konsepsyon Anbalaj pou Alkòl pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Diaoyutai Diaoyutai: Konsepsyon Anbalaj pou Alkòl se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Production Technology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members: Designer：JIABO LU
Creative Director：KUN LUO
Image Credits: Designer Jiabo Lu,Diaoyutai,2017