Akimbo Coffee Beer Fonksyon Prensipal Tradiksyon: Anbalaj Bwason pa Wen Liu and Kaichen Xie

Dizayn Akimbo Coffee Beer Fonksyon Prensipal Tradiksyon: Anbalaj Bwason pa Wen Liu and Kaichen Xie se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2020

Akimbo Coffee Beer Fonksyon Prensipal Tradiksyon: Anbalaj Bwason

pa Wen Liu and Kaichen Xie

Kliyan: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Gayan A' Design Award Bwonz nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #88579

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Akimbo Coffee Beer Fonksyon Prensipal Tradiksyon: Anbalaj Bwason

Tèks Liv: Akimbo Coffee Beer se yon konsepsyon anbalaj pou de byè kafe atizanal ki kreye atravè yon patenarya ant yon mak kafe ak yon brasri. Byè yo vann nan kanèt aliminyòm, epi bwat deyò a mezire 115 milimèt nan longè, 66 milimèt nan lajè ak 66 milimèt nan wotè. Yon ilistrasyon ki fèt ak men ansanm ak yon polis lèt retwo ki ekri ak men bay kanèt yo yon karaktè detann e rafrechisan. Ilistrasyon an montre mask de mak yo ap fè sèfin bò lanmè. Konsepsyon an vize jèn konsomatè yo epi li deklare klèman ke bwason an gen alkòl.

Rekonesans lan

Konsènan A' Design Award Bwonz

Akimbo Coffee Beer Fonksyon Prensipal Tradiksyon: Anbalaj Bwason se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Akimbo Coffee Beer Fonksyon Prensipal Tradiksyon: Anbalaj Bwason pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Akimbo Coffee Beer Fonksyon Prensipal Tradiksyon: Anbalaj Bwason satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Dimansyon & Anbalaj: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Etikèt: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Teknoloji Pwodiksyon: The material of the packaging is an aluminum can.
Defi Dizayn: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Rechèch: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Enspirasyon: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Dire Pwojè: The project started in September 2018 and finished in October 2018 Shenzhen.
Fliks Operasyon: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Manm Ekip: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Kredi Imaj: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018