Ajan Fim · 2020
Macau Light Festival 2018 TVC Piblisite Televizyon
- A' Design Award Ajan 2020 in Fim
- CLIENT: Mirage Visuals
- Estimated Number of Design Views: 33,286
- Verification code 9A7A43DAE0 · Verify this award
Colors
About Macau Light Festival 2018 TVC Piblisite Televizyon
Macau Light Festival 2018 TVC se yon piblisite televizyon ki te kreye pou pwomouvwa yon festival limyè nan yon vil. Piblisite a prezante festival la kòm yon tinèl tan. Yon vizyon nan premye pèsòn gide moun k ap gade a atravè enstalasyon limyè, pwojeksyon maping twa dimansyon ak jwèt entèaktif. Eleman lokal gastwonomi, achitekti, kilti ak kreyativite parèt kòm atizay enstalasyon anndan animasyon an. Tout imaj yo te planifye nan yon storyboard epi teste kòm yon demo mouvman nan lojisyèl twa dimansyon anvan filmaj la. Imaj aksyon reyèl, efè vizyèl ak grafik mouvman konbine ansanm.
About the A' Design Award Ajan
Macau Light Festival 2018 TVC Piblisite Televizyon se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Macau Light Festival 2018 TVC Piblisite Televizyon pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Macau Light Festival 2018 TVC Piblisite Televizyon se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.
Press Kit
- Unique Properties
- Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
- Dimensions & Packaging
- HD 1920X1080 Video
- Tags
- TV commercial, Live shooting, VFX, Motion graphics, 3d animation
- Production Technology
- In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival. - Design Challenge
- The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
- Research
- In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
- Inspiration
- In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
- Project Duration
- The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
- Operation Flow
- Video file can be operated in every video player
- Patents
- Copyrights belong to MIRAGE VISUALS 2019
- Image Credits
- MIRAGE VISUALS All right reserved.
