Yingjiagong Baijiu Fonksyon Prensipal: Anbalaj Bwason by Wen Liu and Xianwen Wu

Yingjiagong Baijiu Fonksyon Prensipal: Anbalaj Bwason by Wen Liu and Xianwen Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2020

Yingjiagong Baijiu Fonksyon Prensipal: Anbalaj Bwason

by Wen Liu and Xianwen Wu

Client: Anhui Yingjiagong Jiu Co., Ltd

A' Design Award Ajan Winner in Anbalaj Category

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Verified Award Winner

Verify Award Status for #89960

View at A' Design Award Press Release Award Badge

Colors

The Design

About Yingjiagong Baijiu Fonksyon Prensipal: Anbalaj Bwason

Yingjiagong Baijiu se yon konsepsyon anbalaj pou yon alkòl distile Chinwa. Fòm Mòn Dabie sèvi kòm eleman prensipal nan konsepsyon an. Penti lank tradisyonèl Chinwa ak desen liy konbine pou fòme imaj mòn nan. Yo aplike yon gwo espas blan, epi vèt se koulè prensipal la. Bwat deyò a fèt ak plastik pou redwi depans epi pèmèt resiklaj. Boutèy la ak bouchon an fèt ak seramik ak yon finisyon flite. Bwat la mezire 136 mm nan longè, 116 mm nan lajè ak 290 mm nan wotè. Konsepsyon an prezante anviwònman fèmantasyon natirèl distileri a.

The Recognition

About the A' Design Award Ajan

Yingjiagong Baijiu Fonksyon Prensipal: Anbalaj Bwason se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Yingjiagong Baijiu Fonksyon Prensipal: Anbalaj Bwason pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Yingjiagong Baijiu Fonksyon Prensipal: Anbalaj Bwason se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The distillery of Yingjiagong locates in the Huoshan County of Anhui Province, an international ecological county belt at 30 degrees north latitude. The pollution-free mountain spring water in the Dabie Mountains in the nature reserve can produce a fine Baijiu. The Dabie Mountain has several natural advantages such as the ecological production area, the ecological water, the ecological raw material, the ecological fermentation, and the ecological recycling. The idea of the design is to promote the ecological and natural fermentation environment of Baijiu of Huoshan County. The design develops the product concept.
Dimensions & Packaging: The outside packaging box size is 136mm in length, 116mm in width and 290mm in height.
Tags: Technology, Style, Bottle shape design, Liangsanjiang, Sanxingdui, Cultural relic
Production Technology: The outside box is made of plastic for cost reduction and recycling. The bottle is made of ceramic with a spray pint. The bottle cap is also made of ceramic.
Design Challenge: In the early stage of the design process, the designers had not produced the combination of tradition and modernity elements of the project design style very well. So the designers have continuously improved the design expression and cost control, and then the final effect went well.
Research: The distillery of Yingjiagong Baijiu has an ecological and natural geographical fermentation environment with a profound cultural background. After I had researched and visited the site of the distillery of Yingjiagong then I started to design the project.
Inspiration: The design element uses Dabie Mountain as a creative point in this project. The distillery of Yingjiagong Baijiu is in the mountainous area. The topographical trend image of Huoshan county has inspired the design. The designers combined the mountain shape with the traditional Chinese ink painting and line expression on the design. The image of the design seems strong and full of charm. The overall colour of the design is white. The main colour tone is green with a strong Chinese calligraphy and painting feature. The design highlights the concept of Yingjiagong Baijiu the way Chinese people's sincere hospitality and the traditional Baijiu culture.
Project Duration: The project started in November 2018 in Shenzhen and finished in March 2019 in Shenzhen.
Operation Flow: he project aims to promote the natural Baijiu fermentation environment of the distillery of Yingjiagong. The distillery of Yingjiagong Baijiu places in the mountainous area of Dabie Mountain. Dabie Mountain has been used as a creative point in the design. The topographical trend map of Huoshan County also has inspired this design project. This design combines with a traditional Chinese ink painting and line expressions in the design to play a role in communication and promotion. In the later stage of design, the application of material and technology has continuously improved. The final result of the project went well.
Team Members: Designer Wen Liu
Designer Xianwen Wu
Designer Mao Li
Designer Weijie Kang
Image Credits: Image #1: Creator Wen Liu, Yingjiagong Baijiu, 2019
Image #1: Creator Xianwen Wu, Yingjiagong Baijiu, 2019
Image #1: Creator Mao Li, Yingjiagong Baijiu, 2019
Image #1: Creator Weijie Kang, Yingjiagong Baijiu, 2019
Image #1: Photographer Sailin Zhang, Yingjiagong Baijiu, 2019