Love&wash Fonksyon Prensipal: Anbalaj pa Alexander Cherkasov

Dizayn Love&wash Fonksyon Prensipal: Anbalaj pa Alexander Cherkasov se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Ajan nan Kategori Konpetisyon Dezayn Anbalaj.

AjanAnbalaj· 2020

Love&wash Fonksyon Prensipal: Anbalaj

pa Alexander Cherkasov

Kliyan: Love&wash

Gayan A' Design Award Ajan nan Kategori Anbalaj

27,682

Gayan Pri Verifye

Verifye Estati Pri pou #92436

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Love&wash Fonksyon Prensipal: Anbalaj

Love&wash se yon konsepsyon anbalaj pou yon seri pwodwi lesiv, ki gen ladan poud lesiv, jèl lesiv, kapsil ak retiraj tach. Konsèp la eksprime swen atravè yon metafò senp kote rad yo anbrase youn lòt. Sou etikèt poud pou twal ki gen koulè yo, yon T-shirt zoranj ak yon chemiz denim ap fè kwaze. Lèt logo a peze youn kont lòt pou repete menm lide a. Koulè fon yo separe pwodwi yo, pandan tipografi ble a sijere frechè ak pite. Anbalaj la fèt ak katon ak plastik, epi materyèl byodegradab yo prevwa.

Rekonesans lan

Konsènan A' Design Award Ajan

Love&wash Fonksyon Prensipal: Anbalaj se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Love&wash Fonksyon Prensipal: Anbalaj pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Love&wash Fonksyon Prensipal: Anbalaj se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This design will be advantageous differed from other competitors, because most producers of laundry detergents depict the “formula of purity” on their packages. But there is no warmth and soulfulness in this design. Also the type of washing and purpose for the type of fabric is not listed on some packages.
Dimansyon & Anbalaj: This packaging is planned to be based on biodegradable materials.
Etikèt: wash, laundry detergents,washing powder, love, washing gel, washing capsules, hugs, clothes, color, soap
Teknoloji Pwodiksyon: This packages are made of the following materials: cardboard, plastic.
Defi Dizayn: It was necessary to stick to one main idea and filter out all unnecessary options.
Rechèch: There was carried an analysis of the market for Laundry products and analysis of target audience.
Enspirasyon: My concept focuses on the emotional component — the expression of love and care. The main idea is a metaphor — animate things. They are clean and happy because they are worn by people who love each other and take care of their clothes. This design concept is aimed at young families — manifestations of tender feelings are especially close to them. Love&wash laundry detergent is everything a young family needs for complete happiness.
Dire Pwojè: The project was prepared for several month at the beginning of 2019 in Moscow
Fliks Operasyon: Consumers will feel love and care in this concept.
Manm Ekip: Assistant: Anna Leonteva
Photographer: Anatoly Karpov
3D visualizer: Pavel Gubin