Dizayn Ccpuerh Tea Fonksyon Prensipal: Anbalaj Te pa Somethink Brand se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Bwonz nan Kategori Konpetisyon Dezayn Anbalaj.

BwonzAnbalaj· 2020

Ccpuerh Tea Fonksyon Prensipal: Anbalaj Te

pa Somethink Brand

Kliyan: Ccpuerh

Gayan A' Design Award Bwonz nan Kategori Anbalaj

12,015

Gayan Pri Verifye

Verifye Estati Pri pou #92660

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Ccpuerh Tea Fonksyon Prensipal: Anbalaj Te

Tèks Liv: Ccpuerh Te se yon konsepsyon anbalaj pou yon seri te prese ak te an vrak. Kontenè a se yon bwat won an aliminyòm ak yon kouvèti annò elektwoplake, yon modèl bwonz ak tèks enprime an swa. Bwat la mezire 80 mm an dyamèt, ak yon wotè kò 70 mm ak yon wotè kouvèti 10 mm. Twa fòm enprime, won, prismatik ak triyangilè, make ti te won, ti te kare ak te an vrak. Diferan koulè bwat endike diferan etap matirite te a, konsa achtè yo ka idantifye chak pwodwi rapidman. Konsepsyon an bay te tradisyonèl la yon aparans senp ak modèn.

Rekonesans lan

Konsènan A' Design Award Bwonz

Ccpuerh Tea Fonksyon Prensipal: Anbalaj Te se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Ccpuerh Tea Fonksyon Prensipal: Anbalaj Te pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Ccpuerh Tea Fonksyon Prensipal: Anbalaj Te satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: This is a packaging project for tea. Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. What's important is that they broke the traditional impression inherent in the tea industry. They think that drinking tea can be very fashionable and very young.
Dimansyon & Anbalaj: 80mm in diameter, tank height 70mm, cover height 10mm
Compress tea leaves into small round, small square and loose tea.
Etikèt: Packaging, tea, color, fashion, youth
Teknoloji Pwodiksyon: Round aluminum can body, lid electroplated gold, pattern bronzing, text silk screen process.
Defi Dizayn: In China, tea, as well as tea drinking, is full of traditional customs and rituals. How to get rid of the inherent impressions and make tea packaging more fashionable, younger and more high-end is the obstacle they have to overcome.
Rechèch: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, young people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Enspirasyon: They found that in China, the tea industry is no longer confined to the traditional form of drinking, no matter from the consumer population or the use of the scene, the youngerization of the tea industry has become a trend. Most Chinese young people, when drinking tea, may even refuse to use too traditional tea packaging or drinking. In this case, they have studied the current tendency of young people to visual aesthetics and redesigned the packaging of this project. Through rich colors and simple typography, as well as the distinction between the elements on the packaging, people can quickly identify the products in different can bodies and enrich the visual impact. And they put forward the design concept of "simply drinking good tea", which makes the behavior of drinking tea more simple.
Dire Pwojè: Launched in Dongguan in January 2019,
completed in Guangzhou in April 2019,
and exhibited in Dongguan in June 2019.
Fliks Operasyon: Through rich color matching, they create a variety of brand personality and growth space, pay attention to color matching system and saturation, etc., to create a high-end atmosphere and fashion characteristics. On the packaging, they used three shapes of round, prismatic and triangular, which correspond to small round tea, small square tea and loose tea. Different color cans represent different states of tea maturity. It allows consumers to quickly identify products in different can bodies and enrich their visual impact. Let the behavior of drinking tea can also be very fashionable and very young.
Manm Ekip: Astro Wong
Dorne Tsui
Jr Deng
KC To
Kredi Imaj: Image #1: Designer Astro Wong, ccpuerh tea, 2019.
Image #2: Designer Astro Wong, ccpuerh tea, 2019.
Image #3: Designer Astro Wong, ccpuerh tea, 2019.
Image #4: Designer Astro Wong, ccpuerh tea, 2019.
Image #5: Designer Astro Wong, ccpuerh tea, 2019.