Avgoulakia Kit Vant by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award Fè in Grafik Competition Category.

FèGrafik· 2021

Avgoulakia Kit Vant

by Antonia Skaraki

Client: Zouras Farm

A' Design Award Fè Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #94660

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Avgoulakia Kit Vant

Kisa ki te vin anvan: poul la oswa ze a? Se premye kesyon ki toujou dwe reponn lan, men nan ka sa a te gen yon lòt kesyon tou. Lè w vle goute yon pwodui klasik nan yon fason ou pa t ap tann epi diferan, kisa w bezwen? Bon, premyèman, yon prezantasyon ou pa t ap tann ki ka soti nan lòt yo. Se sa ki te dwe kreye pou mak Avgoulakia a, atravè yon konsèp kreyatif ki te ka transmèt inisikte mak la nan yon fason modèn, diferan epi amizan.

The Recognition

About the A' Design Award Fè

Avgoulakia Kit Vant se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Avgoulakia Kit Vant pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Avgoulakia Kit Vant pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: When you want to taste a classic product in an unexpected way, you need an unexpected presentation. That is what had to be created for Avgoulakia, through a creative concept that could convey the uniqueness of the brand in a modern, different and playful way.
Dimensions & Packaging: kit: paper, 479 x 1157 (mm)
Tags: Avgoulakia, Sales kit, Design, Storytelling, Visual Communication
Production Technology: Paper. Environmentally friendly.
Design Challenge: Creating an original Sales Kit that would stand out and make the difference. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Research: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Inspiration: Struggling with sales enablement? If so, you need to build out a clear and inclusive sales tool kit. Stories are impactful when used in a business context. But only if they are used strategically. In a sea of ads and kits, a well crafted story can be a game changer for companies.
Project Duration: The project began in 2018 and finished in 2019 in Athens, Greece.
Operation Flow: Which came first: the chicken or the egg? In this sales kit, the chickens definitely steal the show! Enchanted by the power of stories, a visual narrative about chickens with interesting and unusual qualities was created. There is Captain Mahe for free range eggs, Madame Coco for bio eggs and Miss Nelly for barn laid eggs. That’s their story. A story about some heroines and creators that decided to play outside the box! A story about eggs, aka a commodity product, which became a totally unexpected, playful and branded experience.
Team Members: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Valia Alousi, Evri Makridis
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019