Psiloreitis Fonksyon Prensipal: Anbalaj pou Bwason Gazez by Antonia Skaraki

Psiloreitis Fonksyon Prensipal: Anbalaj pou Bwason Gazez by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award Fè in Dezayn Anbalaj Competition Category.

FèAnbalaj· 2021

Psiloreitis Fonksyon Prensipal: Anbalaj pou Bwason Gazez

by Antonia Skaraki

Client: Psiloreitis

A' Design Award Fè Winner in Anbalaj Category

18,673

Verified Award Winner

Verify Award Status for #94659

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Psiloreitis Fonksyon Prensipal: Anbalaj pou Bwason Gazez

Tèks Liv: Psiloreitis se yon konsepsyon anbalaj edisyon limite pou yon bwason gazez Gazoza. Anbalaj la make swasanndizan pwodiksyon. Chak etikèt reprezante yon deseni diferan, depi ane 1950 yo rive nan ane 2010 yo, lè l sèvi avèk motif ki gen rapò ak mòd, mizik ak teknoloji chak epòk. Konsepsyon yo ranje kòm patchwork modèn ki fèt ak koulè ak fòm. Boutèy la fèt an vè epi etikèt la se yon manchèt papye, chwazi kòm yon solisyon ekolojik. Chak boutèy gen pwòp style pa li, konsa yo ka kolekte tout seri a nèt.

The Recognition

About the A' Design Award Fè

Psiloreitis Fonksyon Prensipal: Anbalaj pou Bwason Gazez se yon ganyan A' Design Award Fè, yon rekonesans ki gen prestij yo bay bon design ki satisfè egzijans pwofesyonèl ak endistriyèl yo atann de kreyasyon ki byen fèt. Ganyan Fè yo montre gwo konpetans, espesyalizasyon wo, konpreyansyon ekspè ak kapasite kreyatif kreyatè yo. Yo atann Psiloreitis Fonksyon Prensipal: Anbalaj pou Bwason Gazez pou se yon kreyasyon anpil moun estime, admire e renmen ki pratik e inovatè. Design sa a ki ganyen A' Design Award Fè entegre pi bon pratik sektè a e li gen karakteristik teknik konpetan ki lye ak konnesans pratik ak talan. Yo respekte Psiloreitis Fonksyon Prensipal: Anbalaj pou Bwason Gazez pou jèntan li e li fèt pou bay amelyorasyon kalite lavi ki ede fè mond lan vin yon pi bon kote.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Travelling to the past with a company that celebrates 70 years of taste! When you picture the past, what comes to mind? Inspired by the authenticity of the trends that shaped past decades, this Limited Edition Packaging is unique: Jeans & Jeanius Icons in the 50s, Hippies and Positive Vibes in the 60s, Disco Mood in the 70s, Bright and Playful Colors in the 80s, Fab Fashion in the 90s, Tech in the 2000s, Trends in the 2010s. Uplifting patterns. Modern patchworks.
Dimensions & Packaging: Glass bottle: 19.2 width x 16 height.
Paper label: sleeve label. Forlabels printing company.
Tags: Psiloreitis, Gazoza, Soft Drinks Packaging, Design, Limited Edition, Special Edition
Production Technology: Glass and paper. Environmentally friendly packaging.
Design Challenge: The major challenge was to create an original and unique packaging, able to mark the course set 70 years ago, when the tasty journey of Psiloritis Gazoza soft drink began.
Research: Creating limited edition packaging for soft drinks is a way to connect with customers in a unique way as consumers feel that they have something special. Without changing what is in the bottle, limited edition packaging provides an exclusive look. That sense of exclusivity was the guiding star during the research and competition mapping and analysis period.
Inspiration: Packaging inspired by history! Beverage companies everywhere know their products need to stay timeless while constantly becoming new again. No matter how old the brand is, it can still fit in with current trends and establish a modern presence.
Project Duration: The project started and finished in 2019, in Athens, Greece.
Operation Flow: This kind of throwback design was an effective way of demonstrating dedication to a certain level of quality, unaltered since the inception of the product, decades back. It tells the story of passion and trends that remain alive from a design standpoint. That’s how a lasting brand identity was created.

Everyone wants to hold a tempting bottle, and carry a piece of magic, the nostalgic kind from the good old days! So, are you thirsty for magic and history? As Carl Jung once said, The creative mind plays with the objects it loves. Grab the bottle you love and get ready for a trip to the past. Each bottle got its own unique style and perspective, making the range a collector's wish!
Team Members: Creative Director: Antonia Skaraki
Designers: Evri Makridis, Valia Alousi, Andreas Deskas
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019