Another Japan Yamagata Sit Entènèt by Tsutomu Tojo

Another Japan Yamagata Sit Entènèt by Tsutomu Tojo is a highly esteemed winner of the very prestigious 2020 A' Design Award Bwonz in Wèb Competition Category.

BwonzWèb· 2020

Another Japan Yamagata Sit Entènèt

by Tsutomu Tojo

Client: Takamiya Hotel Group

A' Design Award Bwonz Winner in Wèb Category

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Verified Award Winner

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Colors

The Design

About Another Japan Yamagata Sit Entènèt

Yon reprezantasyon vizyèl nan tradisyonèl lespri Zen Japonè ak fonksyon otèl modèn. Li pi fasil transmèt apèl la nan yon sit entènèt otèl lè l sèvi avèk imaj pase sa li se yo eksplike an detay, ki se pi pre Zen Mind. Tout sit entènèt sa a egziste sèlman pou transmèt cham otèl la. Si ou browse sit entènèt sa a, ou pral siman vle ale nan Yamagata.

The Recognition

About the A' Design Award Bwonz

Another Japan Yamagata Sit Entènèt se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann Another Japan Yamagata Sit Entènèt pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. Another Japan Yamagata Sit Entènèt satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A visual representation of traditional Japanese Zen spirit and modern hotel functions.
It is easier to convey the appeal of a hotel website using images than it is to explain in detail, which is closer to Zen Mind.
Dimensions & Packaging: This website is a responsive website.Provide users with the best display according to the screen size.
Tags: website, hotel, web design, japan, onsen, ryokan, resort
Production Technology: No special techniques or methods were required.
Branding as usual, marketing, creating a story and visualizing.
They all contribute to the user.
We focused solely on telling users what they wanted to do.
Design Challenge: The difficult part of this project is that it supports 8 languages.
We surveyed users in each country and analyzed preferences in the greatest common divisor to reflect them in the design.
Research: We interviewed foreign tourists directly about content that is of interest as a travel destination.
Based on that, we designed the story and reflected it in the content and visuals.
Inspiration: As an inbound appeal, the survey results showed that it was difficult for the group alone to search.
Also, in the case of inbound, most repeaters who visit Japan more than once come to the region.
Therefore, for repeaters, the title of “Another Japan”, which I have never seen before, has been positioned as a site that introduces Yamagata Prefecture as a whole, and then guided to group accommodation facilities. It was.
Project Duration: The project started in December 2016 in Yamagata, Japan.
Operation Flow: With so many photos, visitors to this website feel like traveling around Yamagata, Japan. And actually wants to go to that place.
Team Members: Tsutomu Tojo
Image Credits: Image #1: Photographer Atsushi Okuyama, Takamiya, 2016.
Image #2: Photographer Atsushi Okuyama, Zao-spa, 2016.
Image #3: Photographer Atsushi Okuyama, zao, 2016.
Image #4: Photographer Atsushi Okuyama, Yamagata heritage, 2016.
Image #5: Photographer Atsushi Okuyama, Takamiya, 2016.