DouChaSai Fonksyon Prensipal: Anbalaj Te by 7654321 Studio

DouChaSai Fonksyon Prensipal: Anbalaj Te by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award Bwonz in Dezayn Anbalaj Competition Category.

BwonzAnbalaj· 2020

DouChaSai Fonksyon Prensipal: Anbalaj Te

by 7654321 Studio

Client: 7654321 Studio

A' Design Award Bwonz Winner in Anbalaj Category

12,077

Verified Award Winner

Verify Award Status for #98146

View at A' Design Award Press Release Award Badge

Colors

The Design

About DouChaSai Fonksyon Prensipal: Anbalaj Te

Tèks Liv: DouChaSai se yon konsepsyon anbalaj ki te kreye pou yon te ki te resevwa onè nan yon konkou te popilè ki te fèt nan Mòn Wuyi an 2018. Bwat la gen dimansyon 160 pa 40 pa 245 milimèt e li fèt ak papye espesyal, ki fini ak enpresyon koulè espesifik nan tekniz kadraj, dorure ak etikèt metal transfè. Kaligrafi Chinwa kouvri tout sifas la, an respektan siyifikasyon ak estrikti mo ki vle di konkou te. Trè yo epè e yo trase avèk tansyon, kidonk ekriti a li menm ka li tankou yon penti. Anndan bwat la, gen yon ti bwat te ak yon sètifika koleksyon.

The Recognition

About the A' Design Award Bwonz

DouChaSai Fonksyon Prensipal: Anbalaj Te se yon ganyan A' Design Award Bwonz, yon rekonesans ki gen anpil prestij yo bay design ekselan ki make pa kreyativite, enjenyozite ak finès. Ganyan Bwonz yo se objè ki abil anpil e ki kreyatif nan fason ki frape, ki otantifye gwo eksperyans, imajinasyon ak debouyaj designer yo. Yo atann DouChaSai Fonksyon Prensipal: Anbalaj Te pou se yon objè anpil moun estime, admire e renmen, ki pwofesyonèl e inovatè nan fason remakab. Design sa a ki ganyen A' Design Award Bwonz enkòpore pi bon pratik nan atizay, syans, design ak teknoloji, e li ekselan pou atansyon li bay detay. DouChaSai Fonksyon Prensipal: Anbalaj Te satisfè bezwen yon fason espledid, li touche dezi, li chame santiman e li atire kiryozite.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A packaging designed for the 2018 "Zhuzi Cup" Wuyi Mountain Folk Tea Competition Gold Award Tea. The Chinese calligraphy in the work is based on the textual meaning and structure of the "Tea Competition", and it is domineeringly written, making it rich in rivers and lakes, like words and paintings, and rich in details. Combining elegant and heavy feelings to achieve its thick and chic strokes. In the design, the tension of calligraphy embodies "Yi Zhan Cheng Ming , Yan Ao Jiang Hu”.
Dimensions & Packaging: 160*40*245mm
Tags: Tea, Tea Competition
Production Technology: Special paper, screen spot color printing, bronzing, transfer metal stickers
Design Challenge: Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Research: Learn about the origin of the "Tea Competition". Tracing the history of "Tea Competition”, it has a strong color of victory and defeat, is a form of tea evaluation and social activities. In ancient times, it was an open outcry, but now it is an anonymous review, regardless of human feelings, so it is more fair and peaceful.
Looking for design elements and techniques that match the temperament of the "Tea Competition", at last, calligraphy, which is unique to China as the "Tea Competition" event, was selected. Then, in many calligraphy, we looked for a font that looks like words and paintings and has tension.
Inspiration: According to research, tea competition began in the Tang Dynasty. Every spring after new tea was made, tea farmers and customers would hold an activity that compares the quality of new tea with its inferior quality. It is not only characterized by skill, winning and losing, but also full of fun and challenge.The victory or defeat of a tea match, just like the victory or defeat of a football match today.
Project Duration: The project started in October 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow: Get the package and admire the calligraphy on the surface. After opening, it contains a small tea box and a certificate of collection.
Team Members: Designer:Bosom
Photography:Hello小方