Hailuo Anbalaj pou Kas Zòrèy by Xiaomi is a highly esteemed winner of the very prestigious 2020 A' Design Award Lò in Dezayn Anbalaj Competition Category.

LòAnbalaj· 2020

Hailuo Anbalaj pou Kas Zòrèy

by Xiaomi

Client: Xiaomi

A' Design Award Lò Winner in Anbalaj Category

32,324

Verified Award Winner

Verify Award Status for #98591

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hailuo Anbalaj pou Kas Zòrèy

Hailuo se yon konsepsyon anbalaj ki te kreye pou yon kas zòrèy entra-orikilè. Olye de montre yon foto pwodwi a, anbalaj la prezante yon imaj yon koki notilis ki koupe an tranch, ak kas zòrèy la plase anndan kavite espiral la. Fòm espiral koki a gen rapò ak rezonans son an. Tout imaj la anbose sou sifas la pou bay notilis la yon santiman reyèl. Papye ajante ak lank nwa bay anbalaj la yon ti ekla diskrè ki sijere teknoloji avanse. Bwat rale-soti a gen de kouch, kidonk kas zòrèy la ak fil li yo parèt an premye, epi akseswa yo rete anba.

The Recognition

About the A' Design Award Lò

Hailuo Anbalaj pou Kas Zòrèy se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Hailuo Anbalaj pou Kas Zòrèy pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Hailuo Anbalaj pou Kas Zòrèy kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. The headphones have the ability to deliver clear, delicate and multi-dimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this headphone.
Dimensions & Packaging: Package size(L x W x H):210 x 135 x 58mm
Tags: Headphone, shell, black, packaging, technology
Production Technology: The packaging uses emboss on the image. It also uses silver paper with black ink.
Design Challenge: Due to the number of accessories and wires, the draw outbox structurally contains two layers. What jumps into eyes first are the headphones and its wires once you open the box, while accessories including the Bluetooth adapter are laying in the second layer. By doing this, the integrity and simplicity of the box can be immensely ensured.
Research: Mi Quad Driver In-Ear Headphone adopts the advanced technology of hybrid quad drivers, 2 dynamic drivers, and 2 balanced armatures. Through the accurate frequency calibration at three frequencies, which are low, medium and high frequencies, the headphones have the ability to deliver clear, delicate and multidimensional sound. Instead of showing the product image, the packaging design embeds the product into a nautilus shell to highlight the prominent sound effect of this Headphone.
Inspiration: A nautilus shell consists of a spiral inner cavity that could resonate sound. Therefore, this packaging uses an image of a sliced nautilus shell with a headphone embedded in it that associate with the prominent sound effect.
Project Duration: December 2019 Beijing and finished in February in Beijing, China.
Operation Flow: To make the real feeling of the nautilus, the whole image embossed on the surface. The silver paper with black ink gives the packaging a low sparkle to indicate high technology feelings.
Patents: Copyrights belong to Xiaomi, 2020
Team Members: Creative Director: Lu Chen
Graphic Designer: Weijie Jiang
Packaging Structure Designer: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #2:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #3:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #4:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han
Image #5:Creative Director Lu Chen, Graphic Designer Weijie Jiang, Photographer Yukun Han