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Holiday Gift Set Fonksyon Prensipal: Anbalaj Twous Kado by Salvita Bingelyte

Holiday Gift Set Fonksyon Prensipal: Anbalaj Twous Kado by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Ajan in Dezayn Anbalaj Competition Category.


AjanAnbalaj· 2020

Holiday Gift Set Fonksyon Prensipal: Anbalaj Twous Kado

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Ajan Winner in Anbalaj Category

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The Design

About Holiday Gift Set Fonksyon Prensipal: Anbalaj Twous Kado

Twous Kado Fèt la se yon konsepsyon anbalaj pou yon koleksyon kado fèt ki ka konsome. Twous la gen yon ba chokola 80 g, yon pakè te fèy remèd 40 g, yon bokal siwo myèl natirèl 200 g ak yon balèn santi kanèl 140 g. Ilistrasyon yo enspire nan Zemyna, deyès tè Lityani a, ki parèt isit la kòm yon figi modèn ki mete espadri ak kaskèt ekoutè. Cheve long blan deyès la fè nou sonje nèj ak imaj fèt nou konnen yo. Yon paletde koulè natirèl ki dou reflete engredyan yo. Yo itilize enprime ofset, fleksografi ak enprime dijital.

The Recognition

About the A' Design Award Ajan

Holiday Gift Set Fonksyon Prensipal: Anbalaj Twous Kado se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Holiday Gift Set Fonksyon Prensipal: Anbalaj Twous Kado pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Holiday Gift Set Fonksyon Prensipal: Anbalaj Twous Kado se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging
Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags
Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology
Offset, flexography and digital printing.
Design Challenge
It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research
Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration
Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration
Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow
This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits
Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)

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