Wu Primary Function: Anbalaj Kado by 7654321 Studio

Wu Primary Function: Anbalaj Kado by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award Ajan in Dezayn Anbalaj Competition Category.

AjanAnbalaj· 2020

Wu Primary Function: Anbalaj Kado

by 7654321 Studio

Client: 7654321 Studio

A' Design Award Ajan Winner in Anbalaj Category

26,704

Verified Award Winner

Verify Award Status for #99598

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wu Primary Function: Anbalaj Kado

Wu se yon seri anbalaj kado ki fèt pou veso te wo gam ki fèt an ajan, kwiv jòn ak emay. Bwat yo pwodwi nan twa gwosè epi yo konbine papye vèt fonse ak aksan fini pèl nan koulè otòn, sa ki kreye yon ton kalm ak estab. Chak bwat pote yon flonn ki gen yon pyès monnen an kwiv jòn grave sou toude bò ak fraz Wei Wu Zhi Zu ak Long Happiness. Wei Wu Zhi Zu vle di moun ki satisfè toujou kontan. Bwat la louvri lè ou glise kokiy ekstèn lan, sa ki devwale veso a ak yon kat enprime.

The Recognition

About the A' Design Award Ajan

Wu Primary Function: Anbalaj Kado se yon ganyan A' Design Award Ajan, yon rekonesans ki gen yon prestij enmans yo bay design nivo siperyè, bèl anpil e enpresyonan. Ganyan Ajan yo se travay ki trè briyan e ki trè kreyatif ki montre ekspètiz, talan ak finès designer yo. Yo atann Wu Primary Function: Anbalaj Kado pou se yon bèl travay modèl, remakab nan pwofesyonalis e ki gen gwo inovasyon. Design sa a ki ganyen A' Design Award Ajan se yon envansyon trè remakab, admire ki pote benefis e ki pouse limit atizay, syans, design ak teknoloji. Wu Primary Function: Anbalaj Kado se yon kreyasyon anpil moun jalou ki reveye dezi, ki pote santiman pozitif e ki limen sipriz ak mèvèy.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Client is an enterprise selling high-end utensils. The project focuses on the design of gift packaging for several of its high-end tea vessels made in silver, brass and enamel. The overall tone of dark green, decorated with autumn colors, to make stable atmosphere. Tassels strung with "Wei Wu Zhi Zu" brass ancient coins as pendants, brass ancient coins is engraved on both sides with "Wei Wu Zhi Zu", "Long Happiness". "Wei Wu Zhi Zu" means contented people are always happy.
Dimensions & Packaging: 330*130*130mm / 255*130*130mm / 180*130*130mm
Tags: Wu, gift packaging
Production Technology: brass coins, tassel, FEDRIGONI Sirio Pearl Aurum #10001012 125g, Colorplan forest 135g
Design Challenge: The text and materials and the way the box is opened are perfectly and cleverly combined. All elements work together.
Research: Starting from "Wu", control the color, box shape, opening method, details, accessories and other aspects to create a valuable and high-end traditional etiquette culture. Study the ancient common decoration, tassel. It was popular in women's headdresses in ancient times, but it also exists in men's officialdom. For example, the ancient emperor wore a tassel made of pearls or other silk threads on the head. The most common tassel is also used to hang curtains in the corners of the curtain or the handle of the jade pendant, conveying the quaint and graceful charm. At that time, brass coins were just a kind of "decorating money" or "carrying money". "decorating money" began to appear in the Western Han Dynasty. Spending money over the ages is an image record of ancient folk culture, folk life forms and ideals of the times. It has important documentary value and collection value.
Inspiration: "Wei Wu Zhi Zu" word first appeared on the ancient coins of Han Dynasty, which reflected the simple aspiration, consign and pursuit of ancient Chinese people, clever, interesting and profound.
Project Duration: The project started in November 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow: Place the product in the vertical position, you can see the ancient brass coins with tassel strings, pull the box up and down to present the specific product and mind card.
Team Members: Designer:Bosom
Photography:Hello小方
Image Credits: Image #1: Photographer Hello小方, 2019.
Image #2: Photographer Hello小方, 2019.
Image #3: Photographer Hello小方, 2019.
Image #4: Photographer Hello小方, 2019.
Image #5: Photographer Hello小方, 2019.