Dizayn Gujinggong Likè pa Cheng Tian Sheng se yon gayan ki gen anpil estim nan konpetisyon trè prestijye 2020 A' Design Award Lò nan Kategori Konpetisyon Dezayn Anbalaj.

LòAnbalaj· 2020

Gujinggong Likè

pa Cheng Tian Sheng

Kliyan: Yuto

Gayan A' Design Award Lò nan Kategori Anbalaj

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Gayan Pri Verifye

Verifye Estati Pri pou #99904

Gade sou A' Design Award Kominike Laprès Badj Prim

Koulè

Konsepsyon an

Konsènan Gujinggong Likè

Istwa yo kiltirèl lage desann pa moun yo prezante sou anbalaj la, ak modèl yo nan bwè dragon yo délikatès trase. Se dragon an respekte nan peyi Lachin ak senbolize auspiciousness. Nan ilistrasyon an, dragon an soti bwè. Paske li se atire pa diven, li plan alantou boutèy la diven, pandan l ajoute eleman tradisyonèl tankou Xiangyun, palè, mòn ak gwo larivyè Lefrat, ki konfime lejand nan Gujing diven peye lajan taks. Apre ou fin louvri bwat la, pral gen yon kouch papye kat ak ilistrasyon yo fè bwat la gen efè a ekspozisyon an jeneral apre ouvèti.

Rekonesans lan

Konsènan A' Design Award Lò

Gujinggong Likè se yon ganyan A' Design Award Lò, yon rekonesans imans prestijye yo bay design premye klas, mèvèye e eksepsyonèl. Ganyan Lò yo se kreyasyon ki trè inovatè, vizyonè e ki briye ak bèl bagay, ki reflete jeni, sajès ak mèt konpetans designer yo. Yo atann Gujinggong Likè pou se yon envansyon ki fè anpil lwanj, ki bay tandans e monimantal ki delivre yon valè san parèy. Design sa a ki ganyen A' Design Award Lò se yon pwojè espektakilè, respekte ki pote anpil benefis e ki pouse limit atizay, syans, design ak teknoloji. Gujinggong Likè kreye santiman dezi ki entans, li reveye pasyon, li ankouraje kreyativite e li fasine nou.

Dèyè Konsepsyon an

Dosye Laprès

Kredi, manm ekip ak detay teknik konseptè a bay.

Pwopriyete Inik: Packaging in the structure of more innovation and try. Considering the actual function and display effect of the package, we can fully feel the cultural orientation and excellent quality of the product when opening the package, and convey the unique flavor of the wine through Chinese illustration.
Dimansyon & Anbalaj: Width (200 mm) x depth (120 mm) x height (280 mm),Bottle capacity 500ml
Etikèt: Liquor, tradition， Folk tradition，Illustration，nongovernmental
Teknoloji Pwodiksyon: This wine bottle is made of ceramics. Nine lines on the front represent the number 9, and five lines on the back represent the number 5. The ancients believed that nine is the largest of the odd numbers and has the highest significance, while five in the middle of the Yang number means harmony. Once the two numbers are combined, it means dignity, harmony and auspiciousness.
Defi Dizayn: Try to use the story illustration to reflect a kind of liquor, it will be different from the traditional Chinese liquor. Some traditional consumers will not accept such novel packaging. So want to make bold innovation attempts.
Rechèch: Draw a picture with the story of a dragon coming out to drink. On the positive side of the package, it shows that the Chinese dragon is auspicious, the people like it, and the people expect the dragon to appear. The taste of this wine can make the Dragon come out to drink and people will remember it. After opening the box, there are also layers of cardboard paintings inside, which can be placed at home for display.
Enspirasyon: In ancient China,it is said that the dragon can walk through clouds and rain, eliminate disasters and bring down blessings, symbolizing auspiciousness. It has always been the Chinese traditional custom to pray for peace and harvest by dragon dance. With the creative point of dragon drinking, the China’s wine culture has been inherited for thousands of years. Meanwhile, the cultural background and product quality of GuJingGong wine can be acknowledged by the public.
Dire Pwojè: The project started in Shenzhen in April 2019 and completed in Shenz in December 2019
Fliks Operasyon: The packaging is opened in one piece, and when you press the button and open the box, the neto and the bottle will automatically rise, and the multi-layer cardboard illustration is displayed at the same time. The packaging can be produced by automated machines without manual labor, which is optimized in terms of production cost and production cycle. The packaging illustrations are printed on environmentally friendly paper, which can be reused and recycled to reduce some pollution.
Manm Ekip: Designer：CHENG TIAN SHENG
3D：YAO QI QIANG
Engineer：ZHANG HUA MING