Karya Pop Pop Desain Acara oleh Tist adalah pemenang yang sangat dihormati dari 2020 A' Design Award Perunggu yang sangat bergengsi dalam Kategori Kompetisi Desain Acara dan Peristiwa.

PerungguAcara· 2020

Pop Pop Desain Acara

oleh Tist

Klien: Tist

Pemenang A' Design Award Perunggu dalam Kategori Acara

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Verifikasi Status Penghargaan untuk #102112

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Warna

Desain

Tentang Pop Pop Desain Acara

Pop Pop adalah desain acara musiman bertema musim dingin yang diciptakan untuk delapan toko bebas pajak di Korea. Proyek ini memadukan unsur budaya dengan ruang ritel untuk menghadirkan pengalaman yang lebih dari sekadar berbelanja. Tema Santa Village menyatukan musim dingin, Natal, dan hadiah, sehingga membangkitkan kembali momen-momen berharga dalam perjalanan. Ilustrasi karakter, hewan, dan pepohonan dipadukan dengan garis-garis yang saling tumpang tindih, sehingga gambar-gambarnya dapat dibaca layaknya sebuah teka-teki. Pencahayaan neon-flex, akrilik, dan fomex digunakan untuk menambahkan warna serta cahaya pada ruang arsitektural yang serba putih.

Pengakuan

Tentang A' Design Award Perunggu

Pop Pop Desain Acara adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Pop Pop Desain Acara diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Pop Pop Desain Acara memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Di Balik Desain

Kit Pers

Kredit, anggota tim, dan detail teknis yang disediakan oleh desainer.

Keunikan: It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
Dimensi & Kemasan: Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
Tag: Winter, Christmas, Jordy, Santa
Teknologi Produksi: As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
Tantangan Desain: The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
Riset: Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
Inspirasi: We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
Durasi Proyek: Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
Alur Operasi: The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
Anggota Tim: TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk