Treasure Box Chocolate Kemasan Cokelat by Mutian Yu is a highly esteemed winner of the very prestigious 2022 A' Design Award Besi in Desain Makanan, Minuman dan Seni Kuliner Competition Category.
BesiSeni Kuliner· 2022
Treasure Box Chocolate Kemasan Cokelat
by Mutian Yu
Client: Savannah College of Art and Design
A' Design Award Besi Winner in Seni Kuliner Category
Verified Award Winner
Verify Award Status for #125977The Design
About Treasure Box Chocolate Kemasan Cokelat
Treasure Box Chocolate adalah kombinasi cokelat yang dikemas dalam bentuk peti harta karun. Kemasan ini berisi lima jenis cokelat berbeda, lengkap dengan kacang, cranberry kering, kue kering, jelly bean, dan permen popping. Setiap cokelat juga dibentuk menyerupai peti harta karun kecil, sehingga membuka satu per satu akan menghadirkan isian yang berbeda. Kotak ini berukuran 331,5 x 71,5 x 58 milimeter dan diproduksi dengan proses kotak hadiah kelas atas yang mencakup pembuatan pelat, pencetakan pada kertas pembungkus, perlakuan permukaan, dan penempelan. Tujuannya adalah merayakan momen-momen kecil yang membahagiakan.
The Recognition
About the A' Design Award Besi
Treasure Box Chocolate Kemasan Cokelat adalah pemenang A' Design Award Besi, pengakuan yang bergengsi yang diberikan kepada desain yang baik yang memenuhi persyaratan profesional dan industri yang diharapkan dari kreasi yang dirancang dengan baik. Pemenang Besi menunjukkan keterampilan yang besar, spesialisasi yang tinggi, pemahaman ahli, dan kapasitas kreatif para penciptanya. Treasure Box Chocolate Kemasan Cokelat diharapkan menjadi kreasi yang sangat dihargai, dikagumi, dan dicintai yang praktis dan inovatif. Desain pemenang A' Design Award Besi ini mengintegrasikan praktik terbaik industri dan memiliki karakteristik teknis yang kompeten yang terkait dengan pengetahuan teknis dan bakat. Treasure Box Chocolate Kemasan Cokelat dihormati karena ketelitiannya dan dirancang untuk memberikan peningkatan kualitas hidup yang membantu menjadikan dunia tempat yang lebih baik.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Treasure Box Chocolate is a chocolate combo in the shape of a treasure box. Opening it is like going on a chocolate adventure. It’s full of surprises! Not only are there five different chocolates to choose from, but there are also nuts, dried cranberries, cookies, jelly beans, and Pop Rocks. Each bite is a burst of flavor, and you never know what you’ll get next!
- Dimensions & Packaging
- 331.5mm*71.5mm*58mm
- Tags
- Snacks, Interaction, Fun
- Production Technology
- High-end gift box manufacturing process: Step 1. Plate making. Step 2. Paper selecting. 3. Printing on wrapping paper. Step 4. Surface treatment. Step 5. Beer. Step 6. Mounting.
- Design Challenge
- The biggest challenge to me is the process of determining the shape of my chocolate. I have been tried different styles of "treasure box", and I wanted to keep the simplest but iconic one.
- Research
- Do we snack only for satisfying our appetite? Many times, snacks bring out more than that. We feel better by snacking when we are stressed or lonely; we celebrate by snacking when we are happy. The fact is that we are not seeking more calories but supplements for our emotions. Currently, on the global snack market is estimated to reach 491 billion dollars, and companies rarely consider the bond between emotions and snacks.
- Inspiration
- By focusing on the tiny joyful moments, people can enjoy their lives more. Eating chocolate is one of those moments. Different flavors of chocolate always make people feel curious, and tasting them is like taking a small adventure.
- Project Duration
- The project started in September 2019 and finished in November 2019 in Savannah, the United States.
- Operation Flow
- Each chocolate is in the shape of a treasure box. People can find different candies by opening them, just like detecting different treasures.
- Image Credits
- Image #1: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #2: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #3: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #4: Creator Mutian Yu, Treasure box chocolate, 2021.
Image #5: Creator Mutian Yu, Treasure box chocolate, 2021.
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