Shijian Chuxin Kemasan Teh by Longxiang Li

Shijian Chuxin Kemasan Teh by Longxiang Li is a highly esteemed winner of the very prestigious 2022 A' Design Award Emas in Desain Kemasan Competition Category.

EmasKemasan· 2022

Shijian Chuxin Kemasan Teh

by Longxiang Li

Client: Shenzhen Qianzhi Empowerment Creative Consulting Co., Ltd.

A' Design Award Emas Winner in Kemasan Category

52,954

Verified Award Winner

Verify Award Status for #133749

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shijian Chuxin Kemasan Teh

Shijian Chuxin adalah desain kemasan untuk teh. Desainnya menggunakan ilustrasi yang terinspirasi dari kebun teh ekologis di Guizhou, katak, burung layang-layang, para pemetik teh, dan Sungai Chishui. Ilustrasi bergaya Tiongkok tersebut mencerminkan ekologi daerah produksi dan memberikan bahasa visual yang khas bagi merek ini, yang ditujukan untuk konsumen muda. Kertas pembungkusnya terbuat dari kertas khusus berwarna putih dan dicetak dengan ilustrasi tersebut. Kotaknya difinishing dengan cetak laser dan hot stamping emas, dengan ukuran 300 x 120 x 80 milimeter. Kotak ini mudah dibuka, dan materialnya yang sederhana cocok untuk produksi massal.

The Recognition

About the A' Design Award Emas

Shijian Chuxin Kemasan Teh adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Shijian Chuxin Kemasan Teh diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Shijian Chuxin Kemasan Teh menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product design uses Guizhou ecological tea gardens, frogs, big swallows, tea pickers, the Chishui River, and red culture as creative elements to construct a natural and excellent organic ecological humanistic world illustration design. Today, when we advocate returning to nature, let People can easily feel the breath of nature coming to their faces. Through the unique and unique visual language, the personality of the product packaging is established, and it can perfectly echo the brand,
Dimensions & Packaging: Packing box size: 300mm X 120mm X H80mm
Tags: Simple, modern, illustration
Production Technology: The packaging paper is made of white special special paper and printed with illustrations.The packaging box is printed by laser and hot stamped gold.
Design Challenge: The difficulty of the design of this project lies in how to make the product more suitable for young people. In the end, we solved this problem through different illustration techniques and the use of illustrations, which conformed to the target consumer group and demonstrated the brand's selling point.
Research: highlight brand personality in the form of Chinese-style illustrations.Graphic design runs through this package.It is separated from the traditional tea packaging design and fits the product positioning of the target group.highlighting everyone's understanding of tea, presenting products that are both novel and full of oriental charm.The design reflects the ecology of the production area and conforms to the target consumer group.
Inspiration: Aim of design through younger and literary design, clearly distinguish it from traditional green tea in the market. Create a natural and excellent illustration design for Guizhou Ecological Tea Garden, Frog, Big Swallow, Tea Picker, etc. The design reflects the ecology of the production area and conforms to the target consumer group. It is separated from the traditional tea packaging design and fits the product positioning of the target group.
Project Duration: The project was launched in July 2020 and completed in October 2020
Operation Flow: The packaging box is simple and easy for consumers to open.The packaging materials and processes are simple and easy to mass produce.
Team Members: Longxiang Li