Xi Jiu Hanmi Kemasan Minuman Keras by Heng Luo

Xi Jiu Hanmi Kemasan Minuman Keras by Heng Luo is a highly esteemed winner of the very prestigious 2022 A' Design Award Emas in Desain Kemasan Competition Category.

EmasKemasan· 2022

Xi Jiu Hanmi Kemasan Minuman Keras

by Heng Luo

Client: Laboratory and Hopeful

A' Design Award Emas Winner in Kemasan Category

53,565

Verified Award Winner

Verify Award Status for #133901

View at A' Design Award Press Release Award Badge

Colors

The Design

About Xi Jiu Hanmi Kemasan Minuman Keras

Xi Jiu Hanmi adalah desain kemasan untuk minuman keras Tiongkok. Botolnya menggunakan struktur segi delapan alih-alih botol bulat yang umum digunakan. Bentuk tutupnya diilhami dari menara istana Dinasti Han, sementara badan botol mengacu pada ornamen jade Shuang Mao. Bagian bahu botol menampilkan ilustrasi empat hewan suci: naga biru kehijauan, macan putih, burung merah menyala, dan kura-kura hitam. Botol ini dibuat dari kaca bermutu tinggi dengan lapisan semprot matte. Kotaknya menggunakan teknik emboss dan hot stamping dalam warna hitam, emas, serta merah tua. Desain ini mencerminkan budaya istana Dinasti Han.

The Recognition

About the A' Design Award Emas

Xi Jiu Hanmi Kemasan Minuman Keras adalah pemenang A' Design Award Emas, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas satu, menakjubkan, dan menonjol. Pemenang Emas adalah kreasi yang sangat inovatif, visioner, dan berkilau memukau yang mencerminkan kejeniusan, kebijaksanaan, dan kepiawaian para desainernya. Xi Jiu Hanmi Kemasan Minuman Keras diharapkan menjadi penemuan yang sangat dipuji, perintis tren, dan monumental yang memberikan nilai tanpa preseden. Desain pemenang A' Design Award Emas ini adalah proyek yang spektakuler dan disegani yang sangat bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Xi Jiu Hanmi Kemasan Minuman Keras menciptakan perasaan keinginan yang kuat, membangkitkan gairah, mendorong kreativitas, dan memukau kita.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
Dimensions & Packaging: The bottle abandons the packing way of circle bottle for Chinese Baijiu but using octagon structure and Han dynasty element for better interpretation of the royal palace culture of Han dynasty and the efficacy of Hanmi Jiu.
Tags: Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
Production Technology: The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
Design Challenge: The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
Research: Research type: visual packaging design;
Research goal: to better present the efficacy of Hanmi Jiu;
Research direction: the integration of liquor culture and palace culture of Han Dynasty;
Research methods: online data, classics book, fieldwork and interview;
Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.
Inspiration: The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
Project Duration: The project started in September 2020 in Jingdezhen and finished.
Operation Flow: The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
Team Members: Luo Heng