Tube Collection Koleksi Tas Perjalanan by Nio Life

Tube Collection Koleksi Tas Perjalanan by Nio Life is a highly esteemed winner of the very prestigious 2022 A' Design Award Perak in Desain Aksesori Fesyen dan Perjalanan Competition Category.

PerakAksesori· 2022

Tube Collection Koleksi Tas Perjalanan

by Nio Life

Client: NIO Life

A' Design Award Perak Winner in Aksesori Category

46,298

Verified Award Winner

Verify Award Status for #136358

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tube Collection Koleksi Tas Perjalanan

Tube Collection adalah rangkaian tas perjalanan yang dirancang untuk menghadirkan kenyamanan dan perlindungan seperti di rumah ke dalam mobilitas sehari-hari. Koleksi ini mencakup tas selempang, tas kerja, tote bag, dan tas punggung dalam berbagai dimensi, guna memenuhi kebutuhan perjalanan yang berbeda. Bentuknya terinspirasi oleh kolom gelembung dan menghadirkan tampilan yang lembut serta membalut. Udara yang terkurung di dalamnya menciptakan kesan melayang, sehingga setiap tas terlihat lebih ringan secara visual. Kain bagian luar menggunakan microfiber dan pelapis dalamnya berbahan katun. Perhatian khusus diberikan pada proporsi yang ringkas serta bukaan yang lebar dan ditempatkan dengan tepat.

The Recognition

About the A' Design Award Perak

Tube Collection Koleksi Tas Perjalanan adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Tube Collection Koleksi Tas Perjalanan diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Tube Collection Koleksi Tas Perjalanan adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The formed travel collection for NIO focuses on bringing the comfort and security of home with you as your move from A to B. It refers to your home space but also the key feature of the collection, bringing softness and protection.
Dimensions & Packaging: Multi dimensions
Production Technology: Fabric: microfiber; Lining: 100% cotton
Design Challenge: The challenge in the design was primarily to find an ideal dimension that would provide both mobility and capacity. While the bubble column-based form ensures a unique design, it also brings a unique technical challenge. The product needed to provide a pick-and-place point as wide as possible in an extremely compact body and to guarantee a pleasing external curve. The designers therefore paid particular attention to minimizing the size of the gaps and their location.
Research: Aligned with the NIO brand, the collection embodies a mobile, open, sustainable and positive future, utilizing the best practice in recycling and material technology. Taking cues from familiar interior spaces, the collection offers the comforts of home to the next generation, nomadic, eco-conscious NIO user.
Inspiration: The product is inspired by the common bubble column in life, with a unique soft and wrapping feeling. The air wrapped inside gives the user a sense of suspension, making the product less visually heavy. The series provides users with a metaphor about home, so that they can experience such comfortable feeling at any time.
Project Duration: Opening of the project in 2018/8, first sale in 2020/2.
Operation Flow: The series of products provide users with a variety of choices, including messenger bags, briefcases, Tote bags and backpacks, to meet the different travel needs of users.
Team Members: NIO Life
Tom Dixon