Mid Autumn Festival Gift Tea Kemasan by Li Jiuzhou

Mid Autumn Festival Gift Tea Kemasan by Li Jiuzhou is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2022

Mid Autumn Festival Gift Tea Kemasan

by Li Jiuzhou

Client: Li jiuzhou Studio

A' Design Award Perunggu Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #139820

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mid Autumn Festival Gift Tea Kemasan

Festival Pertengahan Musim Gugur adalah festival yang sangat istimewa di Tiongkok. Di festival ini, setiap orang akan memberikan kepada temannya apa yang menurutnya baik. Dalam desainnya, kombinasi indah antara biru dan emas, pola bulan emas pucat, dan kata-kata berkah yang indah digunakan untuk membangun sosok utuh, yang melambangkan kesempurnaan dan reuni. Buka kotaknya, ada delapan kotak logam berisi teh di dalamnya. Delapan kotak sesuai dengan delapan bentuk bulan. Terdapat bulan purnama di tengahnya yang melambangkan makna reuni harapan.

The Recognition

About the A' Design Award Perunggu

Mid Autumn Festival Gift Tea Kemasan adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Mid Autumn Festival Gift Tea Kemasan diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Mid Autumn Festival Gift Tea Kemasan memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mid-Autumn Festival is a very special festival in China. everyone will give friends what they think is good. In the design, a beautiful combination of blue and gold, a pale golden moon pattern and beautiful blessing words are used to construct a whole figure, which represents perfection and reunion. Open the box, there are eight metal boxes with tea in them. Eight boxes correspond to eight moon shapes. There is a full moon in the middle, which represents the meaning of hope reunion.
Dimensions & Packaging: Width 300mm x Depth 300mm x Height 50mm
Tags: Tea， Gift， Premium， Blue， Moon
Production Technology: I use International Klein Blue and Gold. The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon.
Design Challenge: how to make the product conform to modern international aesthetics while retaining the ancient Chinese traditional elements.
Research: Adding the traditional Chinese Mid-Autumn Festival culture in ancient times into the design can make more people understand our Mid-Autumn Festival culture.
Inspiration: In China, the moon can be represented by gold, while in the sky, I use International Klein Blue. The whole tea box is a circle, which means reunion in China.
The box for storing tea inside is filled with eight metal cans. These eight metal cans embody the eight shapes of the moon.
Project Duration: The project started in January 2021 in Beijing and finished in August 2021 in Beijing.
Operation Flow: At that time, eight shapes and eight shape names of the ancient moon corresponded to eight cans of tea.