Buenandanza Kemasan Minyak Zaitun by Antonio Cuenca

Buenandanza Kemasan Minyak Zaitun by Antonio Cuenca is a highly esteemed winner of the very prestigious 2022 A' Design Award Perunggu in Desain Kemasan Competition Category.

PerungguKemasan· 2022

Buenandanza Kemasan Minyak Zaitun

by Antonio Cuenca

Client: Buenandanza

A' Design Award Perunggu Winner in Kemasan Category

10,483

Verified Award Winner

Verify Award Status for #139831

View at A' Design Award Press Release Award Badge

Colors

The Design

About Buenandanza Kemasan Minyak Zaitun

Buenandanza adalah desain kemasan untuk minyak zaitun. Botolnya tampak memiliki dua lapisan kulit: kaca berwarna biru tua pekat dan label kertas putih yang membungkus melingkar. Nuansa biru tua diasosiasikan dengan ketenangan, sementara label putih bertekstur memberikan kesan alami. Simbol lingkaran dan segitiga, yang diaplikasikan dengan cetak emas (gold stamping), mengingatkan pada daun zaitun yang meruncing dan buah zaitun yang lonjong. Bentuk-bentuk membulat dan kaca yang tebal menyampaikan kesan kualitas. Kaca berwarna yang buram menghalangi cahaya dan membantu menjaga kualitas minyak. Tutup anti-tetes dan tidak dapat diisi ulang melengkapi botol yang mungil dan kokoh ini.

The Recognition

About the A' Design Award Perunggu

Buenandanza Kemasan Minyak Zaitun adalah pemenang A' Design Award Perunggu, pengakuan yang sangat bergengsi yang diberikan kepada desain luar biasa yang dicirikan oleh kreativitas, kecerdikan, dan ketajaman. Pemenang Perunggu adalah artefak yang sangat terampil dan sangat kreatif yang membuktikan pengalaman luas, imajinasi, dan kelihaian para desainernya. Buenandanza Kemasan Minyak Zaitun diharapkan menjadi objek yang sangat dihargai, dikagumi, dan dicintai, sangat profesional dan inovatif. Desain pemenang A' Design Award Perunggu ini menyertakan praktik terbaik dalam seni, sains, desain, dan teknologi, dan sangat baik dalam perhatiannya pada detail. Buenandanza Kemasan Minyak Zaitun memuaskan kebutuhan dengan indah, menyentuh keinginan, memikat perasaan, dan menarik rasa ingin tahu.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle seems to have two skins: the blue colour of the packaging and the white wrap-around label. These finishes provide a pleasant and warm drinking experience. The rounded shapes of the bottle and the thickness convey quality.
Dimensions & Packaging: 100 x 57 x 176 mm. 500ml capacity. Glass and label
Tags: packaging, design, package, branding
Production Technology: Tinted glass, paper label and stamping.
Design Challenge: The challenge was to open up to a target that seeks to connect with a more conscious rhythm of life in a frenetic world that is disconnected from its own essence. It is intended to connect with consumers who seek to live in a calmer and more contemplative way. The design had to stand out from the traditional brands in the oil sector and communicate Goodwill in simple terms. Two types of finishes are used to broaden the user experience: tinted glass bottle and textured paper label.
Research: In order to emphasise the concept, a deep dark blue colour was employed, a tone which is associated with serenity. The pourer bottle cap of that same colour is used to lengthen the packaging. The label was designed white to give a more natural look. The symbols represent the possibilities in life that come up when freeing oneself from preconceived ideas. Both the circle and the triangle are inspired by the pointy shape of olive leaves and the oval shape of olives, with a touch of gold to enhance the distinctive character. The muted colour palette, the composition and the label aim to create visual harmony.
Inspiration: The inspiration comes from the aim to live day by day, making your own way, freeing yourself from preconceived ideas and opening yourself to experience.

The idea symbolises serenity, balance and simplicity, all summed up in a unique claim: the lived experiences. The name is a key part in conveying that idea. The characteristics balanced, restrained, modest and intriguing, are qualities which stand out in the design and how it should be perceived.
Project Duration: The project started in november 2021 in Ubeda and finished in january 2022.
Operation Flow: The bottle is small and robust, easy to use with a non-drip, non-refillable DOP cap. The opaque and tinted glass prevents light from penetrating and thus facilitates the conservation of the oil.