The Coffee House Kemasan Kopi by Chiapa Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Kemasan Competition Category.
PerakKemasan· 2023
The Coffee House Kemasan Kopi
Client: Chiapa Design
A' Design Award Perak Winner in Kemasan Category
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- Verified Award Winner
- Verify Award Status for #150410
The Design
About The Coffee House Kemasan Kopi
The Coffee House adalah sebuah konsep kemasan dan branding untuk sebuah merek kopi. Desainnya mengekspresikan kesederhanaan dan keramahan yang dapat ditawarkan oleh kopi melalui bahasa visual yang bersih dan modern. Biji kopi digunakan sebagai elemen grafis, membantu pembeli untuk dengan cepat memahami isi kemasan. Palet warnanya menonjolkan kualitas seperti kenyamanan dan cita rasa. Produk-produknya disajikan dalam bentuk mockup kaleng yang menyarankan penggunaan material yang sesuai dengan segmennya. Konsep ini dikembangkan secara digital sebagai sebuah studi tentang kemasan kopi yang sederhana.
The Recognition
About the A' Design Award Perak
The Coffee House Kemasan Kopi adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. The Coffee House Kemasan Kopi diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. The Coffee House Kemasan Kopi adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Would you like some coffee or water?" This is the best way to feel welcomed at someone's house, isn't it? Regardless of the variety of coffees there are in today's marketplace, the product itself, for its own simplicity, brings people together. The simpler the coffee, the better. The Coffee House logo shows off this simplicity and hospitality that only coffee can offer, in combination with a clean and modern design.
- Dimensions & Packaging
- The products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
- Tags
- brand, packaging, coffee brand, packaging coffee design
- Production Technology
- It's a concept design, therefore it was only developed digitally.
- Design Challenge
- Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
- Research
- We did not create or develop research for the creation of this project.
- Inspiration
- Our inspiration was to create a simple and modern design brand for a Coffee Brand to remember how simple this product should be and great as well.
- Project Duration
- The project started in Sao Paulo in January 2023 and finished in February 2023.
- Operation Flow
- A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
- Team Members
- Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin
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