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Jelly Fresh Kemasan Bumbu by Rodrigo Chiaparini

Jelly Fresh Kemasan Bumbu by Rodrigo Chiaparini is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Desain Kemasan Competition Category.


PerakKemasan· 2023

Jelly Fresh Kemasan Bumbu

by Rodrigo Chiaparini

Client: Chiapa Design

A' Design Award Perak Winner in Kemasan Category

Colors

The Design

About Jelly Fresh Kemasan Bumbu

Jelly Fresh adalah konsep kemasan untuk lini bumbu bubuk yang dibuat khusus untuk pengolahan ikan. Desainnya terinspirasi oleh sosok penjaja koran dan mengingatkan pada kebiasaan lama membungkus ikan segar dengan kertas. Foto seorang penjaja koran dipadukan dengan tipografi, tata letak, dan elemen grafis untuk menciptakan ikatan dengan konsumen. Rangkaian produk ini mencakup tiga varian rasa dan dua format kemasan, sehingga bumbu mudah digunakan di dapur. Tata letak yang modern dan bersih dengan palet warna yang khas membuat kaleng-kaleng ini menonjol di rak pajangan.

The Recognition

About the A' Design Award Perak

Jelly Fresh Kemasan Bumbu adalah pemenang A' Design Award Perak, pengakuan yang sangat bergengsi yang diberikan kepada desain kelas atas yang indah dan mengesankan. Pemenang Perak adalah karya yang sangat cemerlang dan sangat kreatif yang menggambarkan keahlian, bakat, dan ketajaman luar biasa para desainernya. Jelly Fresh Kemasan Bumbu diharapkan menjadi karya yang menakjubkan, etalase keahlian, sangat profesional, dan sangat inovatif. Desain pemenang A' Design Award Perak ini adalah penemuan yang sangat menonjol dan dikagumi yang bermanfaat bagi dan memajukan batas-batas seni, sains, desain, dan teknologi. Jelly Fresh Kemasan Bumbu adalah kreasi yang sangat dicemburui yang membangkitkan keinginan, membawa perasaan positif, dan memercikkan keheranan dan kekaguman.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Inspired by the figure of the newspaper boy, Jelly Fresh brings back the ancient habit of wrapping fresh fish. With a series of powder seasonings created especially for the preparation of all types of fish, Jelly Fresh comes in three flavors and two different types of packaging, aiming to facilitate its use in the kitchen.
Dimensions & Packaging
As mentioned before, the products are presented in can mockups aiming the use of appropriate materials for the segment. We cannot provide dimensions since it is a conceptual project.
Tags
brand, packaging, fish brand, packaging seasoning design
Production Technology
It's a Concept Design Project.
Design Challenge
Since it is a conceptual project we didn't have difficulties with the process. Our team is well synchronized in techniques and thoughts which helps in the creative process.
Research
We did not create or develop research for the creation of this project.
Inspiration
Our inspiration was to create a design that has modern and premium appeal to the public combined with exclusively smoked sea products.
Project Duration
The project started in Sao Paulo in January 2023 and finished in February 2023. The project was well accepted in websites and design blogs and until today it receives proposals of publications in packaging and design books.
Operation Flow
A good design always calls the attention of the spectator. The surprise increases if the product inside has quality as well. Creating products that come out of the ordinary is something that we always take into consideration, both in real and conceptual projects.
Team Members
Creative Director and Designer: Rodrigo Chiaparini
Design Assistant: Amanda Rodrigues
Design Assistant: Anna Balardin

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